25 Trending Marketing Ideas To
Take The Business To The Next Level
Marketing is essential for any business, regardless of size or scope. It can help to increase brand awareness, attract new customers, drive sales and build relationships with existing customers. With the digital world ever-evolving, it’s important to keep up with the latest trends to ensure that you remain competitive in the market. In this article, we will explore 25 of the most popular and trending marketing ideas to help take your business to the next level. We will look at ideas for both online and offline marketing, and discuss how you can use them to maximize your reach and create engaging campaigns.
Growing a business isn’t easy. First, you need a viable idea. From there, you need to discover a profitable niche, define a target demographic and have something of value to sell them. Whether you’re peddling products, services or information, getting the word out has become increasingly burdensome. And without the right marketing strategies to fuel your growth, churning a profit and staying afloat is virtually impossible.
However, identifying the right strategies to market your business is often likened to rocket science. How do you get your message to the right audience and do it effectively? How do you boost visibility and increase sales while sustaining a profit with a converting offer? Today, with so much vying for our attention from social media, to search engine optimization, blogging and pay-per-click advertising, it’s easy to see why most are ready to pull their hair out.
The truth is that what got you to this point in business is likely not going to get you to the next level. If you’re feeling stuck, join the fray. Most entrepreneurs are so busy working “in” the businesses that they fail to work “on” their businesses. As a result of dealing with the day-to-day operations of a company that includes customer hand-holding, supply-chain demands and more, we often neglect to wield the right marketing strategies that will help fuel our business’s growth.
What does it take to do that? Simply put, you have to take a step back for a moment. You have to analyze and understand the basic mechanics of your message and how to effectively reach a larger audience without losing your shirt. The secret to all of this? No matter what marketing strategy you use, if you don’t have an effective sales funnel and optimize your conversions, you’ll just be throwing money away.
Most businesses are faced with a conundrum. It’s a Catch-22. There’s a clear need for increased visibility to drastically improve sales. But in order to get more visibility, businesses have to spend more money. When that well runs dry, what are you supposed to do?
There is no obvious and clear answer to that question that covers all situations. But there are things that can be done today, right now, even on a shoestring budget, to reach more customers without breaking the bank. However, it all boils down to time. If you lack the money, you sure better have the time to put in the sweat equity.
You can’t ignore social media. That’s where all the so-called magic is happening. Some businesses have been built solely on the backs of social media. It can be intimidating at first. Sure. But as you build momentum, you’ll find posting on social media to get easier and easier over time.
Of course, you could also hire a social media manager if you have money to burn. But if you don’t, just be yourself. Be authentic. Post your thoughts. Post your products. Post anything that you find relevant and useful that would help your audience either learn more about you and your business, or about the industry that you’re in.
Use direct messages on platforms like Instagram and even Snapchat or Twitter to reach out to other successful businesses or even to communicate with potential customers who might be looking for your products and services. This is very powerful marketing.
One of the most effective ways to get the word out on your business is to create video tutorials. Teach people something useful. Walk them through it. Hold their hands. Step-by-step tutorials are all the rage. The better you are at this, and the more value you provide, the quicker you can boost your visibility, and ultimately, your sales.
Today, YouTube is the second largest search engine in the world behind Google. Whenever someone wants to learn something visually, they head there. You’ve likely done it yourself countless times. So just ask yourself what you could teach in your business that would help consumers solve some pain point? What got you into business in the first place?
The hardest part? Hearing your own voice playing back and even seeing yourself. Now, you don’t have to appear visually on camera, but you’ll likely need to be heard. You get used to it over time. But you can’t ignore the visibility and reach of YouTube so get out there and start making authentic and useful videos today, right now.
Sure, you could start a blog. If you don’t have a blog for your business, then you need to start one immediately. But you don’t just have to blog on your own blog. Most people find blogging mundane because they lack visibility. The truth is that your blog is going to be like a barren desert unless you know what you’re doing.
But this isn’t just about posting your ideas on your own blog. You should start authority blogging. Use platforms like Medium to post content. Answer questions on Quora and Reddit. Or get out there onto LinkedIn’s publishing platform. These are all authority domains that anyone can post on, which have massive audiences, giving you instant and immediate reach right now.
When you blog, ensure that you blog effectively. Don’t post thin content. Think about adding value. Worried about revealing all your business secrets? Don’t be. Give away the farm. Give people so much value that you instantly become an authority in their eyes. This is one of the most powerful strategies you can use to market any business.
Understand Search Engine Optimization.
This is an area of marketing that I’m incredibly passionate about. But it’s also an area that many people are deathly frightened by. Yes, SEO can be frightening. But it can also be powerful. And when you learn to leverage it and you learn SEO the right way, the sky truly is the limit. There are companies out there who teach you how to use shady PBNs and other link schemes to “trick” Google. It might get short-term results, but in the long term, you’ll land in hot water. You can’t take shortcuts with SEO. Just like in business, you have to put in the work and the time if you want to see the results.
Some tips for doing this the right way? Don’t spam keywords. Hands down. This is one of the biggest mistakes most people make. Create your content for humans while also paying homage to search engines. But more importantly, ensure that whatever it is that you’re conveying is insightful, engaging, unique, and adds a tremendous amount of value.
Want to get the word out there and boost your visibility on social media without taking years to build the audience? Then you should certainly leverage influencers. But the key is to find the right influencer. You don’t have to go with influencers with millions of followers. You could opt for micro-influencers with tens of thousands or even a hundred thousand followers.
The trick? Find the right influencer in your niche so that you’re targeting the right audience. It’s not just about spreading your message. It’s about spreading your message to the right consumer base. If you can do that properly, then you can likely reach a sizable audience for not much money invested when you think about the potential profit it can return.
If your sales systems and products are in place, then this makes sense. If you have an offer that’s clearly converting, and it’s simply about more visibility, then this is likely the right marketing strategy for you right now. Assess the situation and reach out to influencers and gauge their pricing. Do small tests and see what works, then scale.
Know Your Audience.
A key mistake is thinking that “anyone” is your buyer. Larger companies may be able to appeal to a wide market, but they say, “the riches are in the niches” for a reason. A niche is where you’ll have the most leverage as a small business. And to develop a niche and appeal to buyers within the niche, you must understand their pains, problems, triggering events, and priorities.
What is pushing them to make a purchasing decision? What does it look like if they succeed? Knowing these things will help you craft messaging that resonates and makes a compelling case for your solution.
Start by thinking about your existing customers and who you’d like to work with. Then, create a buyer persona to start the process of getting into the head of your ideal client.
If there’s no difference between you and your competition, there’s no reason why a buyer would be compelled to work with you. Your value proposition is what will differentiate you from others in your space and make up your prospects’ minds that you’re the provider to go with. What do you do better than anyone in the industry? Conveying this makes a compelling argument.
If you’re exploring the world of marketing, you may have noticed that there are a gazillion directions you can go in. It’s tempting to do it all at once and craft a complicated machine in hopes that you covered all your bases, and it’s easy to take on too much.
Instead, identify where the biggest impact will be. Where is the biggest blind spot in your marketing that’s prohibiting your growth? Set a performance goal around that one key area and focus your resources on the activities and tactics that will achieve that one performance goal. You can expand your efforts or pivot to other initiatives when you’ve made more progress toward that singular goal.
Start scrappy. As you scale, it’s critical to see ROI sooner. This will give you the momentum and cash flow to put toward larger projects, long-term plays, and more sustainable growth models. Tactics that take time to build (such as SEO) are poor fits for your primary initiatives because you won’t see a return soon enough for your liking. If you have enough resources to start there, great, but don’t put all your eggs in that basket.
If you have evidence that people are taking to Google with purchasing intent for your particular solution, you may find that paid ads will give you that short-term ROI.
Once you have your initiatives running and you’ve experimented with a few things, pay attention to the data. This can inform you of what’s working. As you scale, it’s a good idea to double down on proven methods of generating revenue.
Understand the power of existing customers.
On average it costs five times more to acquire a new customer than close an existing one. This means you shouldn’t stop marketing once they’ve made a purchase.
Use Free Promotional Tools.
Speaking of free promotional tools, it’s important to note that since you’ve committed to a limited goal and scope, there’s no need to inflate your overhead with gadgets. Use free promotional tools where possible, and only commit to paid tools if you know they will drastically improve existing operations or performance. Here’s a helpful list of marketing tools (some free and paid).
Having a professional-looking website is one of the most important assets you will create for your small business. This is where you will show who you are, what you offer, where you are, and how a potential customer can get in touch with you. It is a channel you will always own (unlike other platforms which may change policies or go in and out of style), and it has the capability of generating organic traffic in addition to being a place to send traffic from advertising and other marketing initiatives.
Your website isn’t just a simple brochure, either. You have the capability of turning it into a 24-7 salesperson by understanding how to convert traffic and turn them into leads (more on that later).
Blogging is a great way to generate organic traffic, particularly for those prospects who have not reached a purchasing decision yet. In addition, it can establish credibility in your space and position you as a thought leader.
To start a blog, you can use an inexpensive or free website tool to make a free site and use one of their templates. Even if you only publish once a week, it will improve your website’s visibility online and help educate your potential customers on why they should trust your company. If you’re planning to write your posts yourself, check out this beginner’s guide to writing.
Once you start writing, you can add a call-to-action on your posts for visitors to subscribe to your blog and receive emails This is a great way to start collecting leads and offering potential customers a way to get information if they aren’t ready to buy anything from you yet.
With billions of potential customers using various platforms daily, social media is a powerful business tool. Social media marketing can help you engage with potential customers, build brand awareness, and promote your products. Why wouldn’t you want to be seen where your potential customers spend their time?
Create A Referral Program
Referral programs turn your customers into marketers. Encourage word-of-mouth marketing by adding incentives for talkative fans. Be it a discount, a free trial, or a free bonus gift with purchase — if the incentive is good enough, you’ll get people talking.
Influencer marketing is big business. But there’s no need to aim for the Kylie Jenners of the world. You’ll find thousands of micro-influencers with valuable followings (and without the million-dollar price tag.) Connect to the influencers who have an established relationship with your target audience, then offer to send them your products or aim for a more formal marketing partnership. If you don’t have time to slog through the social media ranks, plenty of influencer agencies can help.
Free! Things! People love them. Generate engagement with some must-have prizes. Give away your own product or offer something your target audience will thirst after.
There is strength in numbers. Band together with a brand or account that complements your own but isn’t your direct competition. Launch a collaboration project, join forces for a good cause, or just feature each other on your socials with a sponsored post. If you scratch their back, they’ll scratch yours.
Branch out from your standard static Instagram images and give video a try. Video is not only more engaging and better at getting your message across, but you get more time and space to be creative.If the thought of creating video content feels intimidating, try one of Biteable’s 1000+ ready-to-edit video templates and see how simple it can be for yourself.
Two things are driving the emergence of push notifications as a digital marketing trend. First, the email marketing landscape is becoming so saturated that it’s only getting more difficult to truly connect with your audience through that channel. Second, people are increasingly using mobile phones for all types of online activity — including brand search and online shopping.
It makes sense, then, that brands are turning to push notifications as a more effective way to capture customer attention. Today, more than half of consumers are allowing push notifications on their phones so brands can get in touch with them.
There is a fine line, though, that brands must be careful not to cross. Industry research has found that across industries, push notification unsubscribe rates to stay under 1% when the number of daily pushes is low. Once it hits a certain threshold (around 10+ pushes) those unsubscribes begin to spike.
SEO will continue to be an important aspect of digital marketing as we move into 2021, but we’re now seeing one of the most major shifts in the SEO industry in the last decade. With the growth of mobile and voice search, people are changing the way they use search engines like Google. Being number one in the search engine result pages or SERPS is no longer necessarily the primary goal your business should be aiming for.
You’ve probably noticed your own search and browsing behavior has changed in the last few years due to Google changes and the fact that you’re looking for the fastest information when you’re on the move.
Featured snippets and other “on SERP” information means that you don’t need to click through to a website to get the information you’re looking for anymore – it’s right there on the Google search results page. This on-SERP information may appear in various places, but the most sought-after position is right at the top of the page, before the organic listings. This position has been dubbed “position zero”. As it’s often the only information that a searcher will view, it’s highly coveted. Over 60% of search results returned by Google have now featured snippets.
Brands are still trying to figure out how to achieve the erstwhile “position zero” as it requires different SEO techniques than those employed for a normal listing in the SERPs. If you can be the first in your industry to get there, you’ll have a huge advantage over your competitors. So expect to see more SEO companies offering this service over the next year, and pay attention to the latest best practices for optimizing your content.
Social commerce isn’t new, but it is finally becoming a mainstream form of shopping. Brands are becoming savvier than ever about leveraging influencer marketing, creating ads that fit seamlessly into social media feeds, and integrating their e-commerce platforms with social media channels. Instagram and Tik Tok have been particularly influential in accelerating the social commerce trend. Instagram Checkout makes it easier than ever for brands to advertise and sell their products directly through the platform. Tik Tok is absolutely changing the game when it comes to influencer marketing with tools like Creator Marketplace, where brands can find creators that align with their products and interests, and Tik Tok Shopping, which allows brands to more meaningfully engage with customers right through the app.
I’ve mentioned voice search a couple of times already, so you knew it was going to be on this list. Voice search shows no sign of slowing down and will continue to be a major influence on how brands create content and market themselves online.
We’re not quite at the commonly cited prediction that 50% of searches will be driven by voice in 2021 (we’re currently sitting at about 20% according to Google), but this statistic is probably not that far in the future. The smart speaker business is booming, with around a quarter of US households now owning a Google Home, Amazon Echo, or another smart speaker.
Consumers are also expecting to use voice search more in the near future – 61% of those aged 25–64 who already use a voice device intend to use it more in the future according to research by PwC.
Will 2021 be the year of the rise of robots? Maybe (but hopefully not in the Terminator-style of dystopian science fiction movies!) We’ve already seen huge advancements in AI over the last few years, and a great increase in the number of businesses using AI-powered technology and automation to assist their marketing efforts.
AI is one of the major technologies behind voice search and smart assistants. It’s also made chatbots possible, which are now popping up on more websites than ever before. AI technology and automation are helping to take some of the grunts work out of marketing so brands can concentrate on strategy and crafting a fantastic customer experience.
Remember, the human aspect of marketing is still important (perhaps more important than ever before), so the idea is to use this technology to enhance your marketing efforts, not replace the real people behind them.
We hope that these ideas have helped your marketing efforts, For Assistance with Website Optimization, Visit Hues Agency.com.
Article compiled by huesagency.com
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