25 Website User Optimization Tips- Part 5
We have compiled, from separate sources, 25 Website User Optimization Tips.
Let’s say you just started using a new SaaS product. Who do you think would be able to explain the product to you more clearly: an engineer, a marketer or a customer service representative? You’d think the person who helped bring the product to life (the engineer), right?
His definition, however, would likely be more detailed and complex, thus, more difficult for you, a first-time user, to understand.
As it turns out, marketers struggle with clarity, too. And it’s hurting your conversions in surprising ways.
As you know, content is one of the most important ranking factors of your website, but it’s the unique and well optimized content that ranks higher on Search Engine Results Pages (SERPs). We’ll get into optimizing, but we’d be skipping a step if we didn’t note that before you get started writing and optimizing your content, the first thing to do is to identify the purpose of it. Some examples might be to gain more backlinks, rank in SERPs, educate your users, drive social engagement or generate leads.
Once you’ve identified your purpose, you can move on to content optimization which is, luckily, one of the easiest ways to improve your SEO ranking. In this article, you will learn about our top 11 tips and tricks on writing optimized content for your audience and search engines.
Given its focus on search success, web optimization is often called search engine optimization (SEO).
SEO solution providers and industry experts have differing ideas about exactly what makes optimization efforts successful — for example, many focus on using targeted keywords to boost your ranking for specific search terms. And while this is both useful and potentially profitable, it’s not enough in isolation.
Effective web optimization requires the re-evaluation of all website components and content to ensure the site as a whole is optimized for search engines.
Don’t overlook the impact a call-to-action (CTA) has on conversion rate. This is the most effective and direct way to prompt a user to take an action.
Details are important when designing a compelling CTA so pay attention! The use of certain colors and text font all factor in the success of your CTA so make sure your CTA is obvious and distinct to catch the user’s eye. CTAs drive conversion more efficiently as they directly guide users toward what you want them to do.
Adding a relevant image to your post is one of the most effective ways to make it more exciting and engaging. The best way for this would be by adding an appropriate alt tag that will describe what’s actually in said picture, so people know exactly how they should feel when looking at them without having read anything else on their screen!
You might also want some images with quotes or captions underneath – either ones from yourself about something related (or not) as well; these are great because readers often like reading things other than just text-based content all day long, which makes sense since we’re surrounded by screens 24/hours per se nowadays anyway 🙂
We hope that these ideas have helped your marketing efforts
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