5 Design Ideas to Create a
Unique Logo for your Brand – Part 3
We have compiled, from separate sources, 5 Design Ideas to Create a Unique Logo for your Brand.
Logo animation is essentially taking a ‘static’ logo, breaking it into parts, and having those parts animate together – breathing new life into the idea of logo design, and giving your digital brand toolkit more punch than ever before! This technique is still relatively under-used and so all brands who embrace it have the opportunity to benefit from an instant edge in their market.
Not only that, motion is attention-grabbing. When people see something move, their eyes are drawn to it. This kind of visual appeal, in a digital world full of noise and distractions, could be exactly what you need to grab and hold the attention of your customers.
Gradients in Logo Design
A gradient is a design element made up of colors that gradually fade into one another. Also known as “color progressions” or “color ramps,” gradients either consist of many shades of the same color, or multiple colors that blend from one to the other.
The point of a gradient isn’t necessarily to have multiple colors in a single design; rather, it blends the colors so that each shade transitions into the next – creating an overall cohesive effect.
You can get a lot of mileage out of a simple design. For example, Boundary only has its name and a simple, brighter line curving through it, but it’s incredibly effective, as the line creates a “boundary” for the letters themselves.
According to designer Stephen Boak, Boundary’s logo also represents its purpose. “As a monitoring company, signal processing is a big part of what the product does. The word is built on a sine wave as a gesture to this,” he told Visme.
Simple Geometry Shapes in Logo Design
What is a geometric logo? Today, we’re going to discover everything you need to know about geometric logo design and we’ll also provide examples of logos with geometric shapes. If you’re ready, let’s get started…
Geometric logo design is a popular practice in the modern world. Geometric shapes are clean, eye-catching, and modern. The right geometric logos also help to convey complex ideas in a simple, versatile format. From the concentric circles of the Target logo to the squares of the Windows logo, there are plenty of examples out there.
For those who are drawn more towards the aesthetic of an asymmetrical logo, you aren’t alone. A growing number of businesses are opting for asymmetrical logos as a unique and subtle way to express their brand. Asymmetrical logos do not create as much movement through a design as symmetrical logos, so a few additional design elements (color and font) are needed to create the desired look.
In order to achieve a well-designed asymmetric logo, each design element needs to perfectly balance out other elements. Proper visual weight is crucial for asymmetrical logo designs, otherwise, the logo will look jumbled and incongruent.
We hope that these ideas have helped your marketing efforts
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