5 Ideas To Increase
Website Sales – Part-2
We have compiled, from separate sources,5 Ideas To Increase Website Sales – Part-2.
To many businesses, this concept is simply unthinkable. Surely offering more products is a great way to increase sales! Well, not necessarily. In fact, in many instances, a greater variety of choice can lead to indecision on the part of the prospect, which in turn results in lost sales. If you have a wide range of products, consider structuring your site or product pages in a way that offers visitors as few choices as possible. This reduces the possibility that the visitor will be overwhelmed by dozens of different products. This can be accomplished by arranging your products into increasingly narrow categories (an added bonus of which is offering visitors greater ease to find exactly what they’re looking for), or you could place greater emphasis on fewer individual products. Either way, remember that the more choices you provide, the more likely a customer is to bounce and go elsewhere.
Understand The Company’s Challenges
Following the first call, you are likely to have a better understanding of the company’s challenges. This can be used for greater personalisation in the next phase. For example if the business told you they had an issue with their CRM and you were selling this service, you can use this to your advantage.
Sharing valuable content that provides solutions to the company is a good next step. By reaching out to them and sharing an article about alternative CRMs, you will show that you listened to your first conversation and care about helping them. Building a relationship with the prospect is always important to improving your sales strategy.
Add That Personal Touch To Your Sales Strategy
We all want to feel valued in a business relationship. This is no different when it comes to sales. Adding that personal touch when discussing a potential sale will set you apart from the crowd. This can be anything from finding out more about the prospect’s hobbies and interests, or the sports team that they follow.
This is usually best achieved after an in-person meeting, where you can give them a handwritten note about something they are interested in. You can establish trust with them quickly as this is a physical connection that will help create a bond.
Becoming trusted in sales is hugely important. Once you build a strong relationship with a customer, this can then snowball into further relationships such as becoming partners. A sale does not have to be the end of the relationship! Once you become trusted you will become a partner of the client. This can lead to upselling and more renewals, which will increase revenue for your business. You will also get more referrals from being trusted. It’s common sense that customers will refer to someone that they know and trust. Whether it’s a sales strategy for startups or a sales strategy for real estate, building relationships is key for improving your sales strategy.
Making sure that you don’t get it wrong when it comes to personalisation seems obvious. However it’s surprising how many people do get it wrong!
You need to promote products that are relevant to the prospect. It’s also important to get the name, gender and other personal information right. You need to be sincere when reaching out for the potential sale, otherwise no one will take you seriously!
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