5 Ideas To Increase
Website Sales – Part-5
We have compiled, from separate sources,5 Ideas To Increase Website Sales – Part-5.
It’s true that storytelling is important to capturing your lead’s attention. Telling an effective human story that involves your products is sure to keep the prospect engaged. People have always been interested in great stories, and it’s no different when it comes to sales.
Storytelling is also a great way of building trust with potential customers. You can tell stories of how previous customers overcome their challenges by using your product. This will make them trust you enough to go to the next stage and use your product.
WIFM is an acronym for “What’s in It for Me?” and it is essential to increase sales volume. Your prospect does not buy because of you or because of all the features you shared about your product or service. They buy because of what the product does for them.
Of course, knowing WIFM is imperative for the sales rep. You must have complete clarity on your product knowledge and be able to position yourself in a way that shows how your product benefits the customer.
An essential part of your strategies to increase sales volume should include a focus on what the product or service does for the lead’s business. Not only will sharing the benefits engage your prospect, but it will begin to build a relationship of trust between you.
Peanut butter and jelly is an example of a combo of things that is better when paired with the other. You can say the same thing about sales and marketing, too. Sales is a customer-facing team. The sales team have direct contact every day with what customers want, the questions they ask, and the problems they face.Marketing is an operational team. The marketing team understands how to deliver the information to customers that can lead to a sale. When you combine the street-knowledge of the sales with the messaging skills of the marketing,, you have a much better tool with which to communicate. Allying the two groups has a direct effect on increasing sales volumes.
One example of how you can use the combined efforts of the two teams is to create an excellent presentation for prospects. It should communicate the benefits (or WIFM) to the customers in a creative way. Whether it’s PowerPoint, an interactive web demonstration or a video, making an effective presentation is paramount to increasing sales volumes.
When customers are delighted and surprised by a great experience, they tell their friends about it. As part of your multiple strategies to increase sales volume, you should encourage your most loyal customers to share their experiences with their friends and colleagues.
To incent more advocacy, you can reward them with little perks or gifts. Some organizations award points for customer referrals to put toward technology or gift card rewards. However, you might discover that your best customers will refer you based on your relationship alone, with or without the extra bonuses.
Your best customers are easy to identify. However, some of the other accounts you work with might be willing to provide referrals as well. To determine if an account would advocate on your behalf, PowerHomeBiz.com, a small business publication, encourages you to ask three questions:
Team gathered outside officesView in Pikwizard
Usually when you ask for a referral there is rarely a follow-up. You can get higher quality referrals if you take your time and identify your prospects in advance. A good way of doing this is on LinkedIn where you can browse connections and previous companies they have worked for. Giving your connection a referral candidate and handing them the ammunition to contact them straight away makes everything easier.
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