5 Ideas To Increase
Website Sales – Part-3
We have compiled, from separate sources,5 Ideas To Increase Website Sales – Part-3.
Don’t Get It Wrong!
Making sure that you don’t get it wrong when it comes to personalisation seems obvious. However it’s surprising how many people do get it wrong!
You need to promote products that are relevant to the prospect. It’s also important to get the name, gender and other personal information right. You need to be sincere when reaching out for the potential sale, otherwise no one will take you seriously!
Always try and provide value to the person you are talking to. With this at the back of your mind, you will keep the prospect genuinely interested in what you are saying to them.
Your content needs to be tailored to the person you are talking to, so watch out for spam like emails or badly personalised content.
It’s important to deliver what you promised once you have built a relationship with the prospect. Let’s say you tell them you will provide a discount on the product. You need to honor this. If you forget to give them the discount or take too long in giving it to them, then the prospect might feel that the relationship is not being respected. This comes back to nurturing the prospect in the sales funnel and keeping them satisfied with the business relationship.
According to Business Insider, approximately $4 TRILLION worth of online merchandise was abandoned in incomplete shopping carts last year alone, of which 63% was potentially recoverable. This is a truly jaw-dropping statistic, and one that reveals how crucial it is to nail your checkout process.
Similar to the point above about user experience, reducing friction in your checkout process can have an incredible impact on your conversion rates. Just as you should make it as easy as possible for visitors to use and navigate your site, you should make it even easier for them to actually buy what you’re selling.
Eliminate any unnecessary steps in your checkout process that could dissuade a prospect from converting. Skip unnecessary fields in forms. Don’t time them out and make them start over from the beginning. Here are some more tips on battling shopping cart abandonment.
Okay, so your business takes credit cards. What about Google Wallet payments? Or ApplePay? What about Stripe? WePay?
Consumers have more choice than ever before in terms of how they actually pay for goods and services, and not everyone prefers to use American Express. By offering more payment options, including newer services that are becoming increasingly popular on mobile, you’re making it easier for prospects to give you their money. Sure, it can be a hassle to optimize your site (and checkout process, as we discussed above) to include all these options, but doing so is a great way to increase online sales, particularly if your site has strong mobile traffic.
On a related note, site security is paramount, especially for ecommerce sites where visitors are providing payment information. The best way to secure your site is with an SSL certificate. The process, pricing, and type of certificate you need varies depending on the size of your site and your industry and the provider you choose. Some offer them for free but require regular renewal, some offer them as a paid but one-time option, while others offer them free as part of a larger offering. For example, HubSpot includes free SSL encryption with its CMS.
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