5 Ideas To Make Your Website
User-Friendly- Part 5
We have compiled, from separate sources, 5 Ideas To Make Your Website User-Friendly- Part 5.
Pick A Color Scheme
When it comes to designing your website, each detail matters – down to the color scheme. There is a psychology of color you must use to increase the impact of your website. Red, for example, grabs attention, while purple signifies creativity and individuality. Choose your color scheme wisely to reflect the message you wish to send. Apple uses black to express power and authority and white to signify cleanliness and a new start. Together, this creates a brand image of modernity, influence and control. Studies have shown that adjusting the color of your website can increase conversion rates by almost 25%.
Do not underestimate the importance of site speed. Users expect pages to load within one to two seconds. Google ranks slower-loading sites below their speedier counterparts on search results. According to multiple studies, site speed directly impacts conversion rates, user experience and sales revenue. Just a one-second loading delay could cost you 11% of page views.
Adding images to your website is an easy way to make it look better, increase functionality and improve the image of your brand. It shows you are a modern brand, which fosters trust and boosts the odds of making a sale. While the simplest way to incorporate images on your site is through a license-free photo site, such as Shutterstock or Pixabay, studies show that users react more positively to unique images. One study by USF Health found a 35% increase in the likelihood of customers signing up when presented with a unique photo vs. a stock photo.
By using photos of real patients rather than stock images, 209 NYC Dental appears more genuine, honest and trustworthy. Investing the extra time and money to have professional photos taken of your actual business, staff members, products and services could make a big difference to your conversion rates. The quality of your images is also important. Users want to see clear, sharp images that load quickly across platforms.
Last but certainly not least, make sure your content is on point. Google emphasizes the content of a website in its search engine optimization algorithms. Your content must walk the line between being informational and easy to read. Users want content they can quickly scan on main pages, such as your homepage, along with more in-depth content elsewhere on your website.
Your website’s content must be of the highest quality, with no grammar and punctuation errors. Most importantly, the content on each page must be original. Google penalizes sites with duplicate or plagiarized content.
Your website is a gateway to your customers. It is how people will find you, purchase your goods or services, and continue engaging with your brand for years to come. With these six tips, you will be well on your way to creating an optimized user-friendly website.
Your website should have optimized mapping and navigation for users to easily find their way around. Users should not have to guess where to find pertinent information, such as your Contact Us or About pages. Keep navigation as simple and intuitive as possible for easy browsing. You do not want to lose a customer at the checkout stage simply because he or she could not find the shopping cart.
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