5 Ways To Sustain The Users
On Your Page – Part-3
Catch Your 404s.
While search engines don’t punish you severely for soft 404 errors (page not found), a user will. When a user approaches a link or an image, they are expecting this link will take them to the next place they want to go.
Simply put, encountering a 404 error page annoys your user, and makes them rethink spending their time on your website (when they probably could go elsewhere for a faster solution). Next to slow page load time, running into 404s is another highly frustrating event for a user and it completely disrupts their journey throughout your website. To check if you have any 404s you can set up Google Webmaster tools on your website and check crawl errors. Here’s how. You can also use this free 404 checker. As an additional resource, you can also make sure that when your user lands on a 404 it provides them with the option to get back on track. Check out these cool examples of 404 pages.
Technologies have advanced to meet our needs to be mobile. Websites are also a significant part of this evolution. It’s imperative that your website is mobile-friendly and easy to navigate no matter what type of device they use to access it.
Recently, Google started penalizing sites that aren’t optimized for mobile devices, making the need for responsiveness even more crucial. This is probably the single-most valuable way in which you can improve your website’s usability.
Consistency means making everything match. Heading sizes, font choices, coloring, button styles, spacing, design elements, illustration styles, photo choices — you name it. Everything should be themed to make your design coherent between pages and on the same page.
In order to provide your user with a beautiful experience as they navigate through your site, it is important that they know they are still in your website. Drastic design changes from one page to the other can lead your user to feel lost and confused and to lose trust in your site.
When you add a link to any page, you’re saying you want the user to click there. Make sure links are easily identifiable by visual cues. Underlined text and differently colored text draws the attention of the reader and lets him or her know this is a link to be clicked on.
In a study done by Karyn Graves, she shows that the regular web user sees blue and underlined text as links and knows to click on them. Exploiting user expectations and what they already know about using the web is tantamount to success.
When it comes to hyperlink differentiation, you do not need to reinvent the wheel. Sticking to convention can be your best ally here. A simple way to test how effective your links are is to blur and remove the color from the design and see what stands out.
Add A Call-To-Action At The End Of Each Post
The best time to ask your visitors to take action is just after they’ve finished reading a blog post. This is one way of how to keep visitors on your website.
Readers tend to leave your site once they’ve found the information they’re looking for. But with an appropriate call-to-action (CTA), you can give them a reason to stay on your site, or stay in touch via your email newsletter.
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