5 Ways To Sustain The Users
On Your Page – Part-4
We have compiled, from separate sources, 5 Ways To Sustain The Users On Your Page – Part-4.
Improve Your Page Speed
Ever found yourself waiting thirty seconds for a webpage to load? Me neither. If your site takes forever to load, your bounce rate will be sky-high. Speed has always been a ranking factor, but even more so now with the page experience update. Make sure that your pages are as technically optimized as possible, including image file sizes, page structure, and the functionality of third-party plugins. The faster your site loads, the better.
Even the most evergreen content loses its luster over time, and content freshness is a ranking factor. Even if your post is still ranking on the first page of Google, you’d be surprised at what a content refresh can do. A new publish date on the SERP can significantly increase CTR and bump you up a few positions, which can lead to a surge in traffic. But you can’t just change a few words and then update the publish date on your post. Google knows better than that. Here are some strategies, taken from my post on how to get more traffic from evergreen content:
- Update and/or add new information and stats.
- Replace outdated visuals and/or create new ones to illustrate concepts.
- Add new links to more recent resources.
- Fix broken links and images.
- Add new keywords from the query report in Search Console (more on that later).
- Tweak your meta title and meta description.
It’s not enough to produce great content and hope that people find it. Promote your content on the most popular social media channels for your audience. Twitter is ideal for short, snappy (and tempting) links, whereas Google Business posts can help your site show up in local search results. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram.
When sharing your content on LinkedIn, Twitter, Instagram, and other hashtag-friendly sites, include relevant hashtags to improve the reach of your posts. Keep the hashtags highly specific to the topic of the post, however, so you can get discovered by people most likely to read, share, and/or link to your content. Our guide to Instagram hashtags has everything you need for this.
People love to learn, and webinars are an excellent way to impart your wisdom to your eagerly waiting audience. Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website. Send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar. Make sure to archive the presentation for later viewing, and promote your webinars widely through social media. If you’re wondering how to do a webinar, click the link for some tips.
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