Business Advertising, 25 Unique Ideas to Promote Your Business – Part-4
We have compiled, from separate sources, 25 business advertising ideas.
Your customers are media savvy. They have their DVRs, which allow them to fast-forward through commercials. They listen to satellite radio, so they aren’t bothered by those “pesky” radio announcements. They often ignore magazine and newspaper advertisements altogether. And they are so adept at online surfing, that they tune out website banners completely.
This is where content marketing comes in.
What exactly is content marketing?
Content marketing is a marketing process that realizes and acknowledges the fact that most consumers are now capable of completely disregarding the “noise” of the marketing efforts they are being exposed to on a daily basis. It is a technique that involves creating and curating unique, relevant content that your customers will find useful and valuable. It is the art of communicating with your potential customers without directly selling to them. Instead of simply selling your services and products, you are giving information to your prospective customers that can teach them something. If done correctly, you will be marketing without interrupting your customers’ lives and you could ultimately be rewarded with their business, support and loyalty.
Looking for way to break through the communication barrier between you and your prospects? In today’s digital age, it’s easy for your target market to become saturated with online advertisements and email marketing. It’s time to take a proven approach to reaching your prospects, print media. According to PrintIsBig.com, U.S. and worldwide industry statistics, U.S. advertisers spend on average $167 per person on direct mail to earn $2,095 worth of goods sold. That’s a 1,300% return on investment!
Still not sure if investing in print media is right for you? According to Forbes Magazine, print materials and publications offer your customers and prospects a brand experience that can’t be replicated online. Below are 6 reasons that stress the importance of print media and why your print media publications will make a lasting impact on your target market.
It’s no secret that the digital age has become increasingly integrated into our daily routine, even 10 years after the first iPhone was released. We are capable of doing our work, communicating globally and reading publications electronically almost anywhere.
While technology continues to develop and become more intertwined with our everyday lives, people continue to remain tactile. People love to physically hold or touch something. As a matter of fact, the Nielson survey shows a decline for the second year in a row of eBook sales and an increase in print sales in the UK. Our world is saturated with technology and digital advertisements. People are responding to this saturation with a renewed interest in print. There are a number of magazines published exclusively online, such as Past Magazine and Spin Magazine, but have recently begun providing print copies as well.
As people rely more heavily on Google to find the answers to their most pressing questions, Google is becoming a big part of how users discover products and services in their area. You may not even realize that Google My Business (GMB) is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google. If you are a business owner, there are several benefits of using your Google My Business profile to enhance your online visibility.
Let’s talk more about why your Google My Business profile matters, Google My Business optimization tips and Google My Business updates for 2017 that can help you state up to date on the most recent changes.
Research shows that people remember branded content twice as long as they remember a traditional advertisement. But creating your own branded videos, blogs, or podcasts can require a lot of bandwidth.
If you’ve always wanted to experiment with this strategy, but haven’t had the time or resources to produce your own campaigns, sponsoring content from other companies or influencers might be the right strategy for you. Sponsored content has been around for decades and got its start in print publications. But as online marketing has taken over the way we consume content, we’ve seen sponsorships move from print to web. Now, sponsored content is even thriving on social platforms like Instagram.
We hope that the ideas within this article have helped. Please check back tomorrow for the next article in this series.
Should you need assistance with any of the above techniques, please reach out to email@example.com today.
Article compiled by Hughesagency.ca
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