Effective Marketing Ideas 2022
We have compiled, from separate sources, Effective Marketing Ideas 2022.
It’s important to know the digital marketing trends of 2022 (here are ours). But the thing is, from a small business standpoint, some of them are directional trends that indicate where “mainstream” marketing is headed, but not where mainstream is currently at.
I’m looking at you, NFTs.
Now, a portion of your strategy should include preparation for the future and even some early adoption, but you also need to know what is going to bring you results now.
Like, this year.
Maybe even this week
Which is why I’ve written this guide on the 19 best marketing strategies for 2022—based on the realities of today— that will bring results now, for any business.
Marketing Trends That Will Define Success in 2022
In the past, marketing was about getting your name out there. In 2022 though, it will be about creating an effective brand, compelling storytelling and measuring the success of that story. It’s no longer enough to create a brand and expect it to sell.
Effective marketing tactics in the past have revolved around using the right platforms for promotion, creating ads that targeted specific audiences or demographics through keywords and hashtags on social media sites with retargeting campaigns where possible.
Marketing in 2022 is going to require business owners who are willing to take risks, invest in their branding, listen more intently than ever before when engaging with customers online or face failure as competition continues to grow at unprecedented rates.
Effective marketing requires both long-term thinking and short-term quick wins, which is why effective storytelling will be even more pivotal to a company’s success than ever before.
1. Video Marketing Will Become Crucial To The Success Of Your Marketing Plan
Video marketing is the future of marketing.
This might sound like hyperbole, but there’s data to back it up. Search engine giant Google has announced that YouTube reaches more 18-34 and 18-49 year-olds than any cable network in the United States. Facebook reports that video posts receive six times more engagement than photo or link posts on average while Twitter has seen an increase in video views by over 160%.
It means that if you aren’t incorporating video into your strategy, you are missing out on a huge opportunity to connect with your audience and build trust with them. Video is key for creating customer relationships because it puts a human voice behind the brand, which builds credibility and loyalty with customers.
As we head into 2022, marketers should expect even more fragmentation and noise, making it harder than ever to break through the clutter with advertising messages alone.
Content marketing is one of the most important aspects of any digital strategy. Content has become a powerful way to connect with customers, engage them and build their trust. Bad content, on the other hand,. can be disastrous for your company. It will do more bad than good in terms of brand image and customer sentiment towards that brand or product.
Good content builds up credibility over time, which means that once you have acquired new leads they are likely to buy from you. On the flip side, if people come across low-quality information, then they might lose faith in your company altogether, leading them down an alternative path when looking at similar items online through competitor sites.
In other words, it’s a facet of marketing you should never take lightly. Content marketing is an important aspect of any digital strategy and can have a lasting impact on your business, for better or worse. Effective storytelling can help build a company into something that consumers want to engage with on every level, which is why content marketing will still be incredibly important throughout 2022.
A larger focus on data analytics is going to be important for marketing teams. Companies are spending less money, so showing return on investment (ROI) will become increasingly important when it comes to justifying budgets and purchases.
If you want more detailed information about how your customers behave so that you can make the right decisions for your company, then data analytics is going to be a key component of this process. One way or another, marketers need access to all sorts of numbers in order to really drill down into who their audiences are and what makes them tick. With such an increased focus on customer service, it’s important that marketing teams understand exactly what people think and do before making any major moves when it comes to branding efforts and product development.
4. Update & Optimize Your Website Regularly
We’ve said it before and we’ll say it a thousand times again: your website is the foundation of your digital marketing. Updating and optimizing your website should happen at the least on an annual basis. Ideally, you should be looking at your website infrastructure, content, and usability on a quarterly basis to keep up-to-date with what your leads are looking for. These updates can include optimizing your website for search engine traffic based on new targeted keywords, learning from user-data (see Tip #2) to improve conversion flows, and updating product or service content to provide the most accurate information to leads.
Far too often we see businesses who treat their website like a brochure — once it’s printed, nothing can be changed until another is made a few years later. This is not how websites should work. Your website should be designed to be easily updated by either developers or marketers. While you want to keep the overall design and voice consistent across your website, effective marketers are continually publishing new content, creating landing pages for lead capture, and improving on website performance for search engine ranking.
There are very few things more powerful for your digital marketing than knowing how your website visitors are using your website. Having user data readily available or easily gathered when you’re crafting a marketing campaign allows you to more accurately provide your users with the information they’re looking for.
By adding heat-mapping software like Hotjar to your website, you can start to get aggregate insights into how far your visitors are scrolling down on each page (across device types), where they’re clicking, and also get a clearer picture of their journey on your website.
PRO TIP: Data is only useful if you act on it. Seeing that only 30% of visitors are viewing your form doesn’t do you any good. But, acting on that and adjusting your website to move that form up on the page so that 80% of visitors are seeing it can make a huge difference. Look at your data and make adjustments based on it. You’ll find patterns and themes of how people are using your website (or how they want to use your website). By changing your site to match your user’s preferred workflow, you can convert more leads, help them find what they’re looking for, and create a much better overall user experience.
Want to keep learning about how users impact your marketing? Check out this blog post about the psychology of marketing and the cognitive biases that might be affecting your success.
Consumers don’t care about you.
One more time for the people in the back: 🗣️ CONSUMERS DON’T CARE ABOUT YOU!
They care about themselves and the problems that they’re trying to solve. They don’t care about what you do for others or what you’re doing for your business. They care about what you can do for them, their company, or their industry. That’s why personalization is more important than ever.
Personalization allows you to incorporate user data from tracking that includes details like name, company, prior content viewed, etc. into your messaging. Many marketing platforms enable this functionality. Our favorite is HubSpot Marketing Hub, but a quick Google search of your platform will likely let you know if personalization functionality exists.
Most businesses have started implementing personalization with outreach opportunities like email marketing, but can you take that even further? Start personalizing the full experience for your prospects and customers. By fully embracing personalization, you can create an experience that feels unique and specific to your user. This can (and should) go further than just adding their first name. Here’s how you can take personalization to the next level.
Give your website visitors a custom experience by delivering content that is specific to their industry, goals, or interests based on their previous interaction with your company or by making assumptions about their role, company, or industry. Even just a little reference to their industry or problems can go a long way. If you’re tracking what content a user has viewed, personalization can suggest a related piece of content or ask clarifying questions about their interest and needs.
By determining which pages someone visits on your website, you can gain insight into what your user cares about which then informs what content or messaging you should put in front of them next. By using that data, you can serve display advertising to get them to come back to your website based on their actual interests — not your best guess of what their interests include. If you personalize your advertising outreach, you can increase the likelihood of a return visit.
Even though we said that email personalization is probably the most common use, that doesn’t mean that it should be forgotten moving forward. Continue to personalize your emails with details like company name, first name, and industry. And then take it even further! Pay attention to the content your contacts are consuming and deliver content to them that aligns with their interests. Personalization isn’t just about delivering something that says, “Hey Sarah”, it’s also about serving relevant content to the right people at the right time.
Will 2021 be the year of the rise of the robots? Maybe (but hopefully not in the Terminator-style of dystopian science fiction movies!)
We’ve already seen huge advancements in AI over the last few years, and a great increase in the number of businesses using AI-powered technology and automation to assist their marketing efforts.
AI is one of the major technologies behind voice search and smart assistants. It’s also made chatbots possible, which are now popping up on more websites than ever before.
AI technology and automation are helping to take some of the grunt work out of marketing so brands can concentrate on strategy and crafting a fantastic customer experience.
Remember, the human aspect of marketing is still important (perhaps more important than ever before), so the idea is to use this technology to enhance your marketing efforts, not replace the real people behind them.
Big data, supported by AI and predictive analytics, is also helping brands to learn more about their audience and customers. It’s enabling hyper-personalization of customer experiences and marketing messages at scale.
We hope that these ideas have helped your marketing efforts
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