Email Marketing Campaign Tips and Tricks 2021
Want to send more effective email marketing campaigns? This compiled article is to assist you in sending more effective Campaigns!
There are many different strategies you can choose for lead generation, branding, or actually driving sales conversions when it comes to marketing. Hopefully, you already know your goals, whom you address, and your ideal customer, follower, and business partner. What you don’t know right from the start is which channels of communication to choose to get the best out of your campaign.
The word-of-mouth strategy may work for a small local business. Still, you need to reach out to people who may not even know you are on the market when it comes to a comprehensive marketing strategy.
There is one thing every marketer should know: while not all your potential customers are on social media or avid blog readers, pretty much all of them use their email regularly. Moreover, when it comes to B2B, email is still the quickest and most effective communication channel for receiving and transmitting data. Therefore, email marketing can still be profitable and effective – should you know what you are doing and how to adapt your strategy to your audience.
Here are a few email marketing tips that I hope will help my fellow marketers conduct B2B marketing. But first, let’s talk a few things about this concept.
B2B marketing, although somehow similar to direct marketing, it is not the same thing. The clients are behaving differently, and they make different choices. In B2B marketing, you are addressing a more rational audience. How come? Regular customers are sometimes less informed about buying, and they are susceptible to whims and recklessness.
On the other hand, business clients know right from the start what they need. Therefore, they do not base their buying decisions on whims or indulgences. They are instead making rational decisions based on what they need and a good quality versus price ratio. Consequently, when you address business clients, you need to consider that they are different and act differently than regular customers.
- First, some companies use your products to produce other goods. For example, a company that uses textile materials to produce T-shirts and other goods.
- Secondly, some companies use your goods for office automation or other secondary tasks. For example, a company that buys computers, paper, or pens from you.
- Thirdly, government agencies and institutions (hospitals and schools) may target potential consumers if your products match their needs. For instance, you can sell anything from computers and paper to such institutions.
- Finally, we have reseller companies that buy your products only to redistribute them to other customers. Here, we include local shops but also brokers and wholesalers.
Now that you know what B2B sales are and to whom you are addressing your offer, you can move on and create your first email newsletter. Here are some important things to look out for:
This is the most important visual aspect of your email campaign. If you want B2B sales, you need content suitable for your audience, but first, you need to catch their attention somehow. This is what your banner needs to do.
Considering that the average office worker receives 121 emails daily, you have just a few seconds to get them interested. This means that you need to transmit a clear message right from the header section, the first thing your audience will notice when they open your email.
Experiment and deliver your emails at the right time
What’s the best day and time to send your messages to get the best email open rates?
Internet search results indicate Tuesday at 10 am as the answer. Despite being written on some of the best marketing blogs, this piece of advice has been circulating the web for years now, and naturally, inboxes get bombarded on that day and time. So it has the opposite effect.
Our analysis of over 10 billion emails sent through our platform showed that the best day and time to send your emails is Thursday between 8 and 9 am.
However, this doesn’t necessarily mean this will be right for YOUR email list. When it comes to sending emails, you need to know how your target audience behaves.
The easiest way to do that is to collect data through email tracking and experiment until you find that sweet spot.
Check out our guide for a more in-depth, data-driven analysis of the best time to send emails.
According to our data, the optimum frequency (to get your emails opened) is 2-5 campaigns per month.
Following this email marketing best practice, you can minimize your campaigns’ chance to end up in your subscribers’ trash folders. This, in turn, promotes your email deliverability.
Building up hype for your next campaign will make your audience appreciate you more, and I look forward to receiving your next big email campaign.
Think of it like this. An opt-in subscriber has given you a golden ticket: they’ve trusted you with their email address. So don’t abuse their inbox or resort to tactics such as email blasts.
With Moosend establishing your frequency becomes effortless since the platform allows scheduling and automatically resending email campaigns to the subscribers who didn’t open it.
Sign up for a free Moosend account now and see for yourself!
Want to get better click-through rates? Then give your subscribers incentives to open and click through your email.
Consider using a strong incentive in your subject line, such as free shipping or buy an item and get one free, etc. Here’s a winning example from Starbucks.
That’s a great subject line right there: “You could win Starbucks for life!”. The email instantly catches people’s attention and stands out in the inbox. People are bombarded with promotional emails, so you have to make yours “the one.”
Specific dates on the calendar, like Christmas, Thanksgiving, Easter, are excellent marketing opportunities for every company. And email is your best marketing channel to do it!
So, plan ahead of time and craft special offers instead of relying solely on last-minute campaigns, even if that means delivering a V-day email drip campaign on 22nd January!
Create your seasonal email templates early to save time, beat your competitors, and capitalize on those important dates.
Moosend offers a wide variety of stunning newsletter templates that you can customize to your taste. So if you still haven’t got yourself a free account, what are you waiting for?
Importance of a strong email marketing strategy in 2021
Studies have shown that email is one of the top forms of marketing:
- In 2019, there were 3.9 billion email users worldwide, and that number is expected to grow to 4.3 billion by 2023, according to research from Statista.
- Traffic from email campaigns has an average conversion rate of 4.29%, which is higher than the averages for traffic from search, direct and social media, according to WordStream.
- According to research from Litmus, for every dollar you spend on email marketing, you can expect an average return of $42. That’s a higher return than you can expect from any other form of marketing – digital or otherwise.
An effective email marketing strategy can help you accomplish the following goals:
- Optimize your email marketing return on investment
- Properly incorporate email marketing into your overall marketing mix
- Visualize your email marketing on a large scale and see where each campaign fits with your overall business goals
COVID-19 hit businesses hard; many had to close their doors for good. Many of the surviving businesses saw reductions in their workforces and revenue. While you may need to cut corners in certain business areas to save money, don’t compromise on your email marketing strategy.
Having an email marketing strategy in 2021 can help you meet your business goals for the new year. Here are three major benefits of developing an email marketing strategy:
Building relationships to earn loyal customers can help keep your business afloat during the pandemic. One way to do this is to send emails to see how your customers are doing, how you can help them or how everything went with their order.
Email Marketing is still one of the most cost-effective digital marketing programs. Take the time to read the above articles and see how you may apply them to your campaigns.
Article compiled by RapidPage.