As we discussed in a previous article, advertising is a critical component of marketing. It permits you to jump-start your marketing strategy, promote special events, specials, and announce new products.

SEO

SEO, Search Engine Optimization, can take a long time to move you up in ranking for the keywords/phrases you are looking to rank. Google Ads make that task a bit easier.

Google Ads

With Google Ads, you can target a geographic region, a time of day, days per week, and dollars per day for your ad campaigns.

Setup

It is straightforward to set up a Google Ads campaign. There are two methods, the simple and the complex. If you are a large company with a large advertising budget, use the complicated route (which we will not discuss in this blog article). If you are a small company with a limited advertising budget, choose the simple method.

Simple Method

Go to ads.google.com, create an account, and follow the default settings. It will take about 1-2 hours, plunk in your credit card information, and your ads will be running within 24 hours.

Monitor for Effectiveness

To get the best results, you will need to monitor your ad’s results. You need to remove negative keywords, tweak your daily ad budget, and tweak the hours per day that you run your ads.

Site Analytics

Make sure that you have Jetpack for WordPress and Google Analytics running on your site to see how your ads are performing and how your traffic to your website is improving.

Conclusion

Google Ads are not cheap, but they are useful. You must monitor your ads campaign, create meaningful ads, and track results through your website analytics.

If you need assistance in setting up or monitoring your Google Ads campaign, call RapidPage

Written by Nicholas Hughes