Video marketing has now become a staple strategy for most savvy marketers out there. They use it to attract prospective customers and boost their website design appearance with the stunning video content in no time, hoping to convert more visitors into loyal customers.

One of the most popular types of marketing videos is explainer videos. Even though there are tons of resources and software you can leverage to create your own explainer videos, it can be daunting for small businesses since they have no experience or any design skills.

The good news is you can always hire a professional explainer video company to produce your explainer video from scratch without breaking the bank.

Why Does Your Business Need an Explainer Video?

One of the biggest video marketing mistakes marketers make is ignoring the power of explainer videos.

Explainer videos offer an easy and fun way of getting your message across to the prospective customer. It helps you break down complex ideas into more snackable chunks so it’d be much easier for the customer to retain important information.

This type of video is well-known for its conciseness and simplicity. You can communicate your message in less than 90 seconds with an explainer video.

Also, explainer videos are highly shareable across digital platforms. It only takes one single click to spread the video like a wildfire. Therefore, many small businesses and startups decide to invest in this engaging type of video to boost their online presence and expand their reach.

Not to mention that explainer videos are such a powerful weapon to increase your website ranking and boost your SEO efforts, helping you stand out among your competitors.

More often than not, explainer videos add animated elements to make the explanation more enjoyable. This is why creating an explainer video needs a basic design skill to make it professional-looking.

Choosing the Right Explainer Video Company: The Best Practices

Producing your own explainer video with your own hands seems like a cost-saving idea. But, do you know that a poorly designed explainer video can be more hindering for your business rather than profiting?

This is why you need to consider hiring a professional explainer video company. Don’t worry. Even if you’re on a tight budget, you can still find the right company to produce a fully customized, professional explainer video for your business.

Before you start investing in an explainer video company, make sure you do the following:

Take a Look at Their Portfolios

Most explainer video companies include their portfolios on their website. You can take a look at them to see the way they work, their styles, and the way they deliver a message.

If you like their video styles and want to create an explainer video that is similar to one of the portfolios, that explainer video company is probably an ideal company for you.

Read Online Reviews

Before you start hiring an explainer video company, you might need to read online reviews from some of their previous clients. 

Go to third-party review websites like Clutch.co or Crunchbase to see what clients are really thinking about the service and final results. Third-party review websites provide unbiased opinions of previous clients so all the reviews you read are genuine.

Ask for a Consultation

A professional explainer video offers a free consultation. So, before you start spending money on the production, make sure you understand the whole process by signing up for a consultation.

In the consultation, you can ask anything to make everything clear and eliminate all the concerns you have about your explainer video production.

Hiring High-End Explainer Video Companies Doesn’t Guarantee High-Performing Results

There are tons of explainer video companies out there, from high-end ones to more budget-friendly ones. However, you need to understand that an explainer video company that costs you thousands of dollars doesn’t always mean they’re creating a profitable explainer video.

As a small business owner like you, you can still find an affordable explainer video company that helps you produce high-converting explainer videos. One of the most popular and affordable explainer video companies in the market is Breadnbeyond.

At Breadnbeyond, we will not only make a stunning, professional-looking explainer video, but we will also make sure that it brings you more conversions. We always do market research and spend time understanding your competitors so that we can create a unique and profitable explainer video.

Final Thoughts

Explainer videos offer you a straightforward, long-term way to boost your online presence and increase your conversions. With tons of explainer video companies out there, you can get a professional video without burning a hole in your pocket. 

All you have to do is communicate your goals and expectations with the company and sit back, relax. Once you have your explainer video in your hands, you can add it to your website or spread them through your social media profiles.

Author

Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). 

Twitter: @breadnbeyond

Email: andre@breadnbeyond.com 

LinkedIn: Andre Oentoro