How to Collect Emails for Email Marketing?
Do not forgo the dynamic capabilities of email marketing. The collection of emails is like mining for gold. Use those emails wisely, don’t spam, and build your list and you can be rewarded with new clients and orders. We have compiled these articles to assist you with ideas on how to build your email list.
If you want to build an email list, how are you going to collect email addresses?
More importantly, how are you going to collect the right email addresses? People that will be led and not just contacts?
When you’re building an email list, you need to make sure three things are true:
- You have a way to reach people
- You have a way to collect their emails
- They’re the right people
Building a list is one thing—if you want your list to power an actual business, you can’t rely on worn-out tactics like list buying or social media contests.
An email list collects emails that your business generates by interacting with your online customers through various lead generation strategies. As time proceeds, your email list contacts as subscribers opt-out and grows as you periodically add new emails.
In today’s article, you will learn how to find email addresses for email marketing campaigns and keep growing your email numbers to achieve your email marketing goals.
Take a look at these statistics –
- email lists naturally decay by about 22.5% every year
- roughly one in three US email list subscribers purchase a product/service from a brand they’ve received a marketing email from
- 42.3% of Americans subscribe to email lists to receive savings and/or discounts
- 59% of subscribers opt-out from an email list because they receive too many emails
- 43% of people unsubscribe from an email list because the information they receive is no longer relevant
- 60% of consumers prefer to sign up for a brand’s email list to receive promotional offers compared to 20% who follow brands on social media for deals
- 78% of marketers state email list segmentation is THE marketing automation feature they cannot do without
- 57% of email subscribers spend between 10 to 60 minutes browsing marketing emails during the week
Now, are you ready to start collecting emails for email marketing? I have compiled a list of 15 list-building techniques that will help you collect emails the right way.
1. Use opt-in forms on your website
The simplest and easiest way to collect email addresses is to create opt-in forms that allow users to enter their email and subscribe to your communications. When you create your form or signup page, make sure it’s a quick process with apparent benefits to the user (promotions, exclusive content, etc.). Give your forms some visual pop to catch the eye and keep the number of fields to a minimum. It’s nice to collect additional information from potential customers, but users are more likely to ignore a form that requires them to fill out several fields upfront.
Many businesses, especially B2B companies, like to create informational content that reflects their target audience’s professional interests. This could be an eBook, white paper, webinar, free software trial, or anything else that provides useful information to the consumer.
Other ways to collect email addresses besides using static opt-in pages and hoping your users find their way to the signup form. Many brands use pop-ups or modal windows that open when they complete a specific action on a brand’s website. Reading a blog, exceeding a minimum browse time, or accessing a particular part of the website, can be used as triggers for opt-in pop-ups.
Some e-commerce shops have begun collecting emails by creating games that reward customers with an incentive upon opting in for an email list. Often, these take the form of wheel-of-fortune games where the user “spins” a wheel to receive a discount, and the chance of winning a great deal is often enough to capture an email address.
Live chat functionality can help you engage with customers who might be having a hard time finding the information or product they’re seeking or who are hoping to speak with a customer service representative. You can either ask the user to input their email address before starting the chat or create an opt-in CTA at the end of the interaction.
Sometimes, a user may spend a significant amount of time on a brand’s website or e-commerce store without purchasing. In these cases, when the customer moves to click out of the website or close the window, you can trigger a pop-up or modal that asks the user if they’d like to sign up for exclusive content or future updates to help them find what they were looking for. Alternatively, some brands have created exit-intent surveys that ask users to answer brief questions about their shopping experience. You can offer a discount or entry for a gift card giveaway to incentivize completing the survey.
Essentially an opt-in form that appears at the start of the user’s first visit to a website, a splash page allows your users to sign up for promotional emails from the very beginning.
Brands can use their business pages on Facebook to collect social media users’ emails through targeted ads seeking email signups.
Interesting, authoritative blog content is an excellent way to attract email addresses from customers with a high likelihood of purchasing from your brand. Most blog platforms make it easy to add a simple opt-in form to blog posts and home pages, promising users more of the quality content they’ve already read on your site.
Consumers are typically likely to jump at any opportunity to win free products. Create a sweepstake or giveaway and ask users to sign up with their email addresses for a chance to win one of your products or services.
Collect more emails addresses through existing relationships
One of the easiest places to get started is connecting with existing friends, colleagues, and subscribers you have already. Not only is this a good place to start if you’re starting from scratch, but this can also feel the least scary. All you have to do is ask!
Before you reach out to people, there are a few best practices you should keep in mind:
- Message people, you have a relationship with. Unfortunately, that random Facebook person you don’t remember meeting probably isn’t the best fit.
- Use WIIFM (What’s in it for me?”). Then, every time you message someone, make sure to tell them how your content — whether it’s a newsletter, email course, case study, or something else entirely — will benefit them or their friend.
- Be yourself. Tell your story, share your feelings, be vulnerable and real. People will subscribe and share your sign-up form because they want to help YOU.
Emails are still one of the best methods of marketing. So whether you use Social Media or Direct Mailers, always include a method of collecting emails.
Article compiled by hughesagency.ca
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