How to Increase Traffic To Your Website.
Get More Traffic to Your Website.
Without traffic to your website, nothing can happen. Focus on quality traffic and then focus on keeping them returning. We have compiled these articles to assist you in this critical step.
Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at 25 of them, including several ways to boost site traffic for FREE.
This one is so obvious; we’re going to look at it first. Paid search, social media advertising and display advertising (try our Smart Ads Creator!) are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before reaching for your credit card.
If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search strategies. Yes, competition for these search terms can be fierce (and expensive), but the payoffs can be worth it.
It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. Here’s more advice on making the most of social media marketing.
Before you say it – no, true guest blogging isn’t dead, despite what you may have heard. Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically during the past eighteen months, and spammy tactics could result in stiff penalties. Proceed with caution.
Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links because Google is cracking way down on low-quality guest blogging.
5. Target topics with search traffic potential
The Ahrefs blog gets over ~230,000 organic visitors per month:
Besides word of mouth, this is our second best marketing channel, sending us hundreds of new users every month.
Without a doubt, search engine optimization (SEO) is one of the best ways to achieve consistent, long-term results. For as long as you rank highly in Google, you’ll be able to generate passive organic traffic to your site.
To do this, you need to write about topics people are searching for. In other words: topics with search traffic potential.
Here are two quick ways to get started.
Enter one (or a few) relevant words or phrases into Ahrefs Keywords Explorer, then choose one of the keyword ideas reports to see hundreds or thousands of ideas.
Filter this list by two metrics:
- Search volume—the overall search demand for this keyword, or how many times this keyword is searched for in Google each month, in a specific country;
- Keyword Difficulty—the ranking difficulty of a keyword, represented as a numerical value between zero and a hundred.
This gives you a manageable list of low-competition topics with decent search volumes.
For more ideas, play around with the filters until you get a list you’re satisfied with.
IMPORTANT. Filtering for Keyword Difficulty (KD) only gives a rough sense of difficulty. You should always analyze the search results manually to judge real-world difficulty and search intent before targeting a keyword.
But don’t stop there. Further, prioritize your list of topics by focusing on those with high business value (i.e., the topics where your product or service is crucial for solving a particular problem).
In the end, traffic is a vanity metric. There is no point in driving a lot of traffic to your site unless that traffic somehow translates into revenue.
This is the simple scale we use at Ahrefs to determine the business value of topics:
- 3: our product is an irreplaceable solution for the problem;
- 2: our product helps quite a bit, but it’s not essential to solving the problem;
- 1: our product can only be mentioned fleetingly;
- 0: there’s absolutely no way to mention our product.
The very best topics strike a balance between high traffic potential, low competition, and high business value.
Content Explorer is a searchable database of over a billion web pages.
To find low-hanging content ideas that are easy to rank for, search for a broad topic and apply two filters:
- Referring domains < 5
- Organic traffic filter > 1,000
This will give you a list of relevant pages that get lots of organic traffic while having few or no backlinks.
Scroll through these pages and look for topics with business value that make sense to cover.
For example, if we were Beardbrand, we could easily create content about “grey beard styles” and “how to shape and maintain a square beard.”
Learn more about content creation in our step-by-step guide to writing a blog post that ranks.
6. Establish Content Writing Guidelines
Content writing guidelines help standardize the quality of content you produce. Developed as part of a website style guide, they detail:
- Content formatting requirements
- The preferred tone of voice
- Content lengths
- Image use
- Fact-checking and citing requirements
- Internal and external linking
- Editorial workflow
- SEO requirements
Here’s an example of content writing guidelines we use at WebsiteSetup to produce exceptional content:
An editorial calendar and content writing guidelines aim to help you standardize the content creation process. So that each writer you work with understood your expectations and produced new pieces in line with all the requirements.
These two assets set a baseline system for a documented content marketing process — a systemized and repeatable workflow for producing, editing, publishing, and distributing content.
Once you set a formal system for managing the content flow and quality, it’s time to get to writing. Determine which types of content you’d want to produce based on your target audience preferences, niche, and competition.
Some of the popular types of marketing content include:
- Blog posts
- Case studies
- Social media posts
- Influencer content
- User-generated content
Getting traffic to a new website can be hard, especially when you don’t yet have a big copywriting content to churn new pieces daily.
So focus on quality over quantity in your early days. Go on a deep Internet dive, collect some interesting industry data, pack it into a comprehensive report, and publish it on your website.
Investing in one data-driven report pays off in many ways:
- Evergreen content: A detailed report will stay relevant for the long term and drive a consistent stream of traffic over time from different sources.
- SEO benefits: Search engines prefer authoritative content. By creating a well-researched piece, you send Google a strong signal for rankings.
Content repurposing: Long-form content can be repurposed for sharing across different channels — social media, email marketing, guest blogging, etc. And such pieces can be adapted to other formats — audio, video, or visual content.
Quora is a great medium for driving traffic to your site. Answer questions on this platform and link the right keywords to anchor content on your site or blog. However, don’t use this platform to spam. Ensure that your answers are detailed and that you know what you’re talking about
YouTube is a great resource for driving free organic traffic to your website. Maybe it’s because Google loves YouTube, and considering that it’s the second most popular search engine in the world, gaining exposure on YouTube could be huge. Create useful tutorials and videos that add an immense amount of value, and be sure to link to your content through the description.
Everyone knows that Instagram is a wildly popular platform for sharing photos and connecting with others from around the world. Yet, few people know how to leverage Instagram to drive traffic to their website. However, many people have built multi-million dollar businesses solely by using Instagram as their main method for driving traffic.
LinkedIn’s publishing platform is a great method for marketing the content that’s already on your website. Publish a unique, high-quality post on LinkedIn that delivers an enormous amount of value and ensure that you link that content to anchor content on your blog or website to gain that all-important authority bridge to your primary post.
Medium is one of my go-to platforms for marketing my content and provides another authority-site domain that gives you the versatility of link-dropping the way you normally would through any blog post on a CMS like WordPress. Leverage Medium to create intuitive content marketing posts that link back to your primary posts on your site or blog.
Email marketing is a great way to drive traffic to your site or your blog and promote any offers, but it also means that you need a list to market to. Create a lead magnet and build a sales funnel immediately if you haven’t already done so to build up a list that you can eventually market (not spam) any of your offers to.
Wow, that is a huge list! Don’t try to do everything at once. Try, monitor and try again. Find out what works best for you, your personality and your corporate culture. If you need marketing help, do not hesitate to contact hughesagency.ca today.
Article compiled by hughesagency.ca
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