How To Increase
Website Visitor Loyalty
Introduction:
It is great having an excellent website. However, it is better to have returning visitors and more hits to your website. This compiled article covers the topic of increasing visitor loyalty to your website.
Increasing Visitors Loyalty to Your Website
[1] your business website must evoke trust in your site visitors. You have to gain their confidence to encourage them to make an initial purchase. You have to earn their loyalty as well. After all, the more trust and loyalty consumers have with your business, the more likely they will be to buy from you again and again.
But, how can you gain that trust and loyalty with just your website? Luckily, you can do several simple things to your website to encourage your website visitors to feel total confidence in your business.
Check out these easy ways to build loyalty and trust on your website.
Showcase user-generated content.
Seeing real people using and loving a product/service is influential to your website visitors. If they have any doubts about your business, real-life proof of your happy customers can turn it all around. In fact, according to Stackla, 79% of people say user-generated content (UGC) highly impacts their purchasing decisions. So, you need to showcase UGC on your website.
User-generated content is any form of content, such as images and videos, posted by users on online platforms such as Instagram.
For example, on ColorPop Cosmetics’ website, they include user-generated content from their Instagram feed. These photos feature delighted customers and Instagram influencers trying out makeup looks with their products. They also encourage more customers to share UGC with them by creating a unique hashtag.
Display real-time stats.
When a user visits your website, they don’t know what’s going on behind the scenes; they have no idea how many people are on the website while becoming email subscribers or making purchases. But, you can change that by displaying real-time stats.
With a tool like TrustPulse, you can easily display actual user activity on your site. Like in the example below, every time a user on your site becomes a subscriber, registers for a demo or makes a purchase, a small notification will appear on the bottom of the screen.
There’s safety in numbers, so when a user can see that others are on the website buying, it will increase their trust with your company and make them more likely to buy from you as well. According to TrustPulse, displaying real-time social proof can increase conversions by up to 15%.
Offer 24/7 live chat.
When a user first visits your website, they’ll naturally have questions they want to be answered before they make a purchase. Plus, your existing customers will want to be able to get in touch with you quickly any time they run into an issue too. That’s why you must offer 24/7 live chat on your site.
By providing live chat on your site, your visitors will have complete trust in your company because they’ll know that you’ll be there for them at all times. Instead of filling out a contact form and waiting for a response, users will immediately get the information they need.
You might think that your company would need a huge customer support team to offer 24/7 live chat, but that’s not true. Luckily, you can outsource your customer service so that you can provide lightning-fast customer support to users all over the world, day and night.
Display customer reviews — good and bad.
Consumers seek out reviews before purchasing from a company. In fact, according to BrightLocal, a staggering 97% of customers read online reviews before they buy. So, as you can see, online reviews are crucial to building trust and loyalty with your audience. But, instead of having users go searching for thoughts on the web, display them right on your website.
Several WordPress plugins allow you to display customer reviews on your website easily. For instance, the WordPress product review plugin called Site Reviews is easy-to-use and lets you control how you want to gather thoughts and how you want to display them.
Don’t just display good customer reviews though, display the bad ones too. Showing both the positive and the negative reviews on your site will make your company more transparent. Plus, when you respond to negative reviews, others will see the interaction, showing that your company cares about their customers.
Add awards, credentials, and trust badges.
Another great way to build loyalty and trust on your website is by adding awards, credentials, certificates, and trust badges. By showcasing the awards and certifications your business has received, your website visitors will know that your business is worthy of your trust. If another critical institution believes in your business, consumers will feel more comfortable doing so too.
As an example, take a look at the Yellow Leaf Hammocks website. In the corner of the page, they display an icon letting website visitors know that their product was featured in Oprah’s Favorite Things in 2017.
[2]Have a Solid Website Design
A website with bad design, confusing navigation, and poor content can quickly turn visitors away from your business. Conversely, an intuitive and appealing website can make visitors stay longer, increasing the chances of conversion.
Having a responsive and mobile-friendly website is of the utmost importance. A responsive website adapts to the screen size and device it is being viewed on, so it looks great whether you’re using a mobile phone, tablet, or desktop.
More than eight in 10 Internet users will use a mobile device to access the web regularly this year, according to a forecast by eMarketer. Further, nearly 15 percent of Internet users, or 40.7 million individuals, will only surf the web via a mobile device (and this number is only expected to grow).
In addition, your website needs to be visually appealing and designed with your users in mind. Make it easy for your visitors to browse your website by using simple navigation, readable fonts and colour combinations, exciting graphics, and appropriate white space.
To complement your design, your website content should be well written, engaging and helpful to your target audience. Doing a yearly website cleanup is an excellent way to keep your content fresh.
Be Transparent & Helpful
To build trust and gain loyalty from your audience, you’ll need to demonstrate competence and credibility. Show your visitors that you are a transparent organization by being true to your motives and interests.
Your About Us page is an excellent place to share information on what your company stands for, who your employees are, what you’re offering, how it works, and why you’re different from the rest of your competitors.
Creating a knowledge base and publishing blog posts are also good ways to engage your audience. Visitors are more likely to trust your website if you provide:
- Valuable content resources.
- Answers to frequently asked questions.
- Blog posts that will help them solve their problems.
If you have an e-commerce website, ensure that your product descriptions are straightforward, accurate, and helpful. Also, be clear with what your cancellation or return policies are.
Use Statistics & Case Studies
For your audience to understand what you do and how you do it, you need to provide concrete examples of your work and its results.
Creating a case study is a brilliant way to showcase your products and services, along with the positive results they have produced for your customers.
It’s also beneficial to use statistics to promote your work. Gathering data, quantifying results and presenting real numbers show prospective customers that you’re serious about producing outcomes. In addition, statistics put facts behind the claims.
[3]Mix in some videos
You’re probably well aware of the surge in popularity of video content. People today prefer to consume visual content rather than text-based, which is excellent news for you because this means your site visitors will stick around longer to watch a video.
The great thing about video is it’s so versatile. For example, explainer videos work wonders for tackling any objections prospects might have about buying from you. In contrast, video case studies can help push consumers towards that all-important “buy” button.
You can place videos in all sorts of places on your site, too, from an intro video on the front page to shorter product videos on your actual product pages.
Referral programs
Let’s go back to word-of-mouth marketing again for a moment simply because it’s so powerful. One of the quickest and easiest ways to turn your website visitors into loyal customers is to make them feel like a part of something. From there, it’s easy to turn them into advocates.
Referral programs are perfect because they allow customers to gain little rewards for sharing your brand with someone else. They aren’t contrived either; instead, the customer should actively recommend your service or products to a friend.
This is a great incentive to add to your site – in fact, many big businesses have fully embraced this marketing tactic in recent years. Think of Airbnb and Uber, for example, that give customers monetary rewards for referring their friends.
Conclusion:
Do not stop improving your website. Visitors will start returning if you follow the above tips.
Article compiled by hughesagency.ca
Article Reference Links:
