Introduction:

It is excellent to videos, but it is even better to have your video do something, that something is a result, and that is results-based marketing. We have compiled these articles to show you how to dynamically change your videos to get the results you need.

Results-Oriented YouTube Marketing?

^[1]YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Others see it as more of an online video platform.

Either way, there are countless marketing opportunities on YouTube—especially if your audience is on the platform and your competitors aren’t. YouTube counts two billion logged-in monthly users worldwide and ranks as the most widely used online platform among U.S. adults.

So in that sense, whether or not YouTube meets social network criteria is irrelevant. It’s more popular than all of them. But with more than 500 hours of video uploaded every minute, effective YouTube marketing is easier said than done.

Fortunately, we’ve put together this 10-step YouTube marketing strategy to get you started. First, learn how to optimize your channel, grow subscriptions, and expand your reach with YouTube ads and influencer partnerships.

Step 1. Create a YouTube channel for business

Start by opening a Brand Account on Google.

You can create a YouTube channel with your regular Google account, but only you can access it if you do. Plus, the account will be under your name and, depending on your settings, may connect viewers to your email address.

With a Brand Account, multiple authorized users can log in simultaneously. Even if you don’t need this right now, it’s an excellent option to keep available as your business grows. With a Brand Account, you can also open and manage multiple YouTube channels.

Read our step-by-step guide for detailed instructions on how to create a YouTube business account.

Step 2. Learn about your audience

If you’re starting on YouTube, set aside some time to learn about YouTube demographics.

This includes quantitative data, like where the majority of users live (nearly 15% of site traffic comes from the U.S.), predominant age range (81% of 15–25 year-olds ), and viewing preferences (70% of watch time is on mobile). So, for example, if your audience skews younger, it might be worth noting that Gen Z viewers are most likely to search for short-form content.

Step 3 ^[2] Write engaging, must-see titles

YouTube marketing is all about presentation.

Titles are make-or-break when it comes to your video’s performance. So ask yourself: are you presenting your content as “must-see” or “meh?”

The key to crafting killer titles is grabbing your audience’s attention without resorting to clickbait headlines. People crave entertaining content, and they likewise want to know what your video is about from the word “go.”

For example, you can take a page out of the playbooks of YouTube giants like BuzzFeed and WhatCulture. Such videos often rely on listicles, question-based titles or hyperbole (“insane,” “…of all time”) to rack up the views.

Step 4. Optimize your videos for visibility

Here’s some food for thought: YouTube videos show up in 70% of the top 100 Google search results.

Heck, see for yourself. Any given product or “how-to” query on Google will return something from YouTube.

Listen: YouTube is the second-largest search engine in the world in and of itself. Like people search for products and need problems solved via Google, the same rings true on YouTube.

Think of your YouTube videos like any other piece of content that needs to be optimized in terms of keywords, tags and so on.

To increase your chances of showing up, you’ll want to follow some of the best practices for YouTube SEO:

• Titles and descriptions: Include target keywords in your titles and descriptions. You can use a tool like Keywordtool.io to help you find keyword ideas.
• Mention keywords in your video: According to Brian Dean of Backlinko, saying your target keywords in your video can help YouTube better understand what your video is about.
• Engagement: YouTube uses engagement (likes, comments, views) to help determine where videos rank in their search results.
• Categories: Use categories to help YouTube get a better understanding of who to show your videos to.
• Tags: In addition to categories, you can also add tags to your videos to give YouTube more context about your content. You can use quite a few tags, so add as many as you can think of.

Just like with SEO for your website, don’t keyword stuff. Instead, use keywords when it makes sense, not just for the sake of having them.

Step 5 Figure out what your audience wants.

You want to make sure it’s aligned with what your audience wants with any content you produce. Whether you’re writing a blog post or creating a video, start by getting to know your audience and what type of content they want to see from you.

If you’re starting to promote your YouTube channel, take a look at your competitors or other video creators in your industry. Look at which of their videos get the most views and engagement. This will give you an idea of what topics your audience wants to learn about and what style of videos they prefer.

Another solution is to look at your YouTube Analytics if you’ve already uploaded videos. YouTube gives you detailed information on audience demographics, location, engagement and other helpful stats. You can also take your strategy further with YouTube reporting in Sprout Social and see how your content stacks up to other social videos you’ve produced.

Step 6 ^[3]Create Perfect YouTube Thumbnails

Compelling thumbnails make users click right away and make your YouTube channel more recognizable. In addition, thumbnails should be relevant to the video’s content and title.

Include short descriptions and relevant images in your thumbnails to help people understand what your video is about. For example, here is how Amerisleep does that:

Catch the interest of people and tell a story using your thumbnails. It would help if you made them wonder what happens next.

Ideally, your title and thumbnail will tell a complementary story together.

Here are some valuable tips for custom thumbnails:

1. Use standard video sizes – 1280×720 or 1920×1080. Smaller sizes can look blurry.
2. Use only high-quality images.
3. Include the video title on your thumbnail as it helps attract more views.
4. Image formats should be JPG, PNG, GIF, BMP, or TIF.
5. Use the 16:9 aspect ratio that works best for YouTube players.
6. Keep a consistent look and adhere to this style to all your thumbnails.
7. Use emotion. Include exciting faces and focus on the eyes.

Conclusion:

It’s all about results. The hours you spend each month creating and editing videos must achieve something. Greater reach, more engagements, orders, calls, increased subscribers. Whatever the result that you are looking to achieve is what all of your efforts are about. Give hughesagency.ca a call today should you wish to discuss your marketing goals.

1. https://blog.hootsuite.com/youtube-marketing/ ↑
2. https://sproutsocial.com/insights/how-to-promote-your-youtube-channel/ ↑
3. https://mention.com/en/blog/youtube-marketing/ ↑