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Infographics Design, 25 Ideas To Achieve Effective Messaging. – Part 3


We have compiled, from separate sources, 25 Infographic Design Ideas.

Focused Approach

Infographics can be effective educational tools thanks to their ability to break complex information into easy-to-understand components and to make dense data engaging. Whether you want to teach your audience about the education field or you want to use visual content as a teaching tool, infographics are an ideal solution.

Different students have different learning styles. Some process written and verbal communications quickly, while others prefer visual or tactile methods. Infographics are a great way to help students process information in a way that’s most accessible to them by providing words, images, and even interactive elements to help with attention, memory, and recall processes. Studies show that most people remember just 10% of what they hear and 20% of what they read, but remember 80% of what they see. In addition, most people can make sense of visual material much faster than other methods.

Keep It Easy To View

Humans are visual animals. According to psychologist Albert Mehrabian, 93% of all communication is nonverbal. Since the beginning of time, we’ve been programmed to engage, react, and interact visually. This holds true in content marketing where graphics really do affect how your messages are perceived.

Visuals in content marketing are more successful than pure text marketing and neuromarketing science can confirm this. By incorporating supporting and interesting visuals with content, a viewer is more likely to react to and retain the messages and information of the content. We’ve collected data in the below infographic, which outlines some key points on the impact of visuals in marketing.

Remember Your Target Audience

If your company has a website, you have most likely segmented your different audiences and worked hard to create a personalized experience for your visitors. This is one of the most important things to consider when working on optimization, but also one of the most tricky. Many companies find that they have great information and great articles that cater to their particular audience, but struggle to get the audience to read them.

Whether your target audience is high schoolers, professionals, or senior citizens, a big block of text is usually not appealing to the eyes. This makes infographics extremely important for just about an company working to optimize its website. In other words, your company should not avoid the inevitable: people, of all ages, love visuals.

Create A Visual Hierarchy

Visual hierarchy is a design principle that refers to how elements are arranged in a design. Visual hierarchy helps designers and developers to lay out each element in a logical manner that helps the visual be digested properly. In a design, this means the header will be at the top in the largest font, with each subsequent element sized based on importance. This helps the user better understand the flow so they know where to look first.

The reason visual hierarchy is such an important principle to understand is because it’s on the designer to create the hierarchy in such a way that the viewer doesn’t even have to think about where to look first. Their eye is automatically drawn to each element in the exact order they’re meant to view it.

Think About Your Typography

Whether it’s on our phones, in books or on websites, we’re constantly digesting written words. From instruction booklets to shop fronts, type is all around us. We often reflect on the power of the written word, but rarely do we consider the designer’s role in emulating the tone of the word or sentence.

Behind the scenes, a designer has taken the time to consider the relationship between the look of the text and what the text says. In reality, different moods, atmospheres and emotions can be expressed simply through the type choice. But what actually is typographyand why is it so vital?


We hope that these ideas have helped your marketing efforts

Should you need assistance with any of the above techniques, please reach out to today.

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