Choosing a marketing method that works for you and your business is the first step to a successful marketing plan. The next, in my opinion, is being consistent.

The dictionary defines consistent as: “unchanging in nature, standard, or effect over time.”

If you want any marketing plan to work, you need to do it consistently. You cannot expect any plan to work with a 1-time approach, and a reader needs to see a message 6x before it is accepted. Also, we do not know when a prospective client may need your product or service, so being consistent also means being there for when the need arrives.

Consistent Marketing Methods:

• Email Marketing
• Direct Mail Marketing
• Advertising
• Door-To-Door Marketing

Things To Consider: 

• Cost, to be consistent, choose an affordable marketing approach.
• Time, to be consistent, choose a marketing approach that you have the time to do.
• Expectations to keep your motivation set reasonable expectations.

Conclusion

Marketing is all about consistency, its not a race, its the journey. Prospects want to see that a company that they deal with has credibility; credibility takes time and effort. Don’t rush to get results with marketing. If you need results, quickly, read our article “The Difference Between Marketing and Advertising.“

If you need assistance developing a marketing plan, call RapidPage today.

Written by Nicholas Hughes