Marketing – Facebook Marketing
and Why You Should Use Videos
We have talked a lot about videos and their importance with all of your digital marketing, so we have compiled this article on why you should use videos for your Facebook Marketing campaigns.
Facebook marketing refers to creating—and actively using—a Facebook page as a communications channel to maintain contact with and attract customers. Facebook actively provides for this, allowing users to create individual profiles or business pages for companies, organizations, or any group attempting to develop a fan base for a product, service, or brand.
Featuring nearly a billion potential customers, every business should be using Facebook. It is at least as essential as having a business web page—and actually much easier to create. Whether you represent a big brand or a small business employing only a handful of people, you can bet that some portion of your customers are already on Facebook. Commonly, Facebook marketing is used by:
- Brands. Food, electronics, home goods, restaurants—nearly any kind of brand can be promoted through Facebook, turning passive customers into active fans who follow news of promotions and developments, and who share with their own friends.
- Local businesses. Whether a business is family-owned, or a franchise of a larger company, a Facebook page can be used to turn a local customer base into a fan base that more commonly visits your store.
- Personalities. Musicians, celebrities, authors, syndicated columnists—anybody who makes their money through being known wants to be known by as many people as they can on Facebook.
- Non-profit organizations. Charities, political groups, and public service campaigns can all leverage the natural sharing capabilities of Facebook.
Facebook continues to be the reigning champ of social media sites, as the #1 spot where friends connect and share online. More than just a meeting place for friends, Facebook has grown into a venue for businesses to market themselves through interaction with customers and self-promotion.
In this post we will be looking at seven ways you can use Facebook for marketing.
Whether you’re a big corporation or a small local biz, Facebook is a powerful marketing tool – it’s a great space to keep customers informed, develop brand identity, and broaden your reach.
Facebook has 1.56 billion daily active users . Let’s put that in perspective. That’s nearly 5X the population of the United States, 20% of the world population … and still climbing.
So imagine the social influence achievable through Facebook in terms of your peer effects, ecommerce business, referrals, customer relationships, reputation, brand awareness, and much more (let alone, in combination with other social media platforms you market through).
It’s not only the sheer number of people but the amount of our attention Facebook owns. Globally, the average user spends almost an hour per day on Facebook. Considering the average person sleeps eight hours a day, that means about 7% of our waking hours is spent with our eyes glued to the social network.
We recently published an infographic on how powerful video will become. But the future has already arrived. This has been a full-on video revolution year for marketers. According to Wyzowl statistics, 63% of businesses have started using video content marketing. Out of those 82% of businesses feel video marketing is an important part of their strategy. Video is progressing rapidly and will reach new heights sooner than we think. This trend is fueled by 83% of businesses believing that video marketing gives them a good ROI.
Undoubtedly, video marketing is one of the newest additions to your promotion toolbox. You might still have your doubts. Is it really worth to consider using videos for promoting your business? Do you have enough resources to create and use video content in your marketing?
The answer is simple: Yes, it’s worth it. Not only because everyone’s doing it but because video is one of the most versatile and profitable digital marketing tools out there. Here are 8 reasons why you should use video marketing right now.
First things first. Videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%. And Treepodia team has made it sure that video works well regardless of the category in which you deploy it.
Video can also lead directly to sales. Studies show that 74% of users who watched an explainer-video about a product subsequently bought it. So better start crafting your exciting product videos now!
If you think about it, the effectiveness of video is not even that surprising. After all, vision is our most dominant sense. Most information transmitted to our brain is visual. So if already pictures can boost engagement massively, imagine what moving pictures can do to your business.
2.  Boost your site’s SEO
Search engines will automatically increase the rank factor for videos because of the rich media content. More content brings with it the opportunity for more keyword labels, including titles, descriptions and tags. Also, YouTube is the second largest search engine in the world. Using YouTube for SEO and analytical data can put your video content at a higher rank for both YouTube and Google. Optimizing the video’s keywords to the title and description will increase SEO as well.
According to MWP Digital Media, 55% of people watch videos online every day. Not every video goes viral, but those people are more likely to connect with video content on an emotional level, increasing the odds that they might share the video on their social media account or with a friend.
Accurately measuring the return on investment is a key strategy in reaching business goals. Rendrfx found 73% of B2B organizations reported positive results on their ROI after using video in their marketing campaigns. Before calculating the ROI of a video campaign, you should have a strong plan including business objectives and goals. You can then measure the ROI with video views, subscribers or backlinks.
People are flooded with content on their social media feeds, so it’s critical that yours stands out. According to Invodo reports, 92% of mobile video viewers share videos with others. The more widely you distribute your video on different social media platforms and web pages, the more likely someone will see it and share it. In addition, most social media platforms have the “autoplay” option, where a video will start playing as you scroll past it, grabbing the viewers’ attention easily.
The type of video marketing you use can educate the audience in multiple ways. 65% of the audience are visual learners (DMI). People may prefer to absorb content via video rather than writing. The most engaging videos tell a story. B2B companies should be creating a story around their product or service to engage viewers.
Video content can create a personal connection between the viewer and the brand. Videos create an opportunity to share creativity and really connect with your audience. Research has shown that campaigns with purely emotional content performed about twice as well (31% vs. 16%) as campaigns with only rational content. Whether it’s a product review, a testimonial or a webinar, having video content will surely grab your audience’s attention and keep them wanting more.
“Our brains process visual information faster than text. We store either long-term memory and text the short-term memory and so on. And, so there are lots of reasons why video is a great educational medium and can be more memorable.”
In today’s world, organizations must put an emphasis on providing educational videos to employees.
In fact, according to Forrester Research, employees are 75% more likely to watch a video than to read documents, emails, or web articles. If you want something communicated effectively throughout your organization a video is a go-to medium.
Thank you for reading this article, I hope that it was informative. If you have any questions, please call hughesagency.ca today.
hughesagency.ca has compiled this article and a list of the reference links are below.
- https://www.marketing-schools.org/types-of-marketing/facebook-marketing/#section-3 ↑
- https://docs.google.com/document/d/1MPTAXd8ITfZmjbMWRtGDiD_quG64-nJAf3LnAShy-8k/edit ↑
- https://www.wordstream.com/blog/ws/2013/04/15/facebook-marketing ↑
- https://www.dreamgrow.com/8-reasons-why-your-business-should-use-video-marketing/ ↑
- https://marketing.wtwhmedia.com/6-reasons-why-you-should-use-video-marketing/ ↑