Marketing – Facebook, The Pitfalls To Sharing Posts
Your efforts must produce results. We have seen the pitfalls of sharing posts, so we wanted to compile information to see if others were experiencing the same results. Here is a compiled article explaining the pitfalls of sharing Facebook posts.
A Facebook post can be bad for several reasons, but the problems mostly fall into just a few categories: Complexity, poor content, and laziness.
In this article, I’ll show you examples of Facebook Page’s most common problems With their posts and how they can be fixed.
Facebook Posts aren’t for paragraphs. They need to be small bite-sized items that can either be digested right on the post – meaning they get the entire idea right from the one post and easily like or share it – or will entice people to click a link to read a longer piece of content.
A good rule of thumb is to follow Twitter’s 140 character constraint. Every time you make a post, limit it to that amount of characters. This will force you to condense your idea to its basic form and make it easy for your Fans to read and understand it.
#2 Tagging Pages or friends who have no relevance in the post
We get notifications daily on Facebook, and the last thing we want to see is “tagged” notifications for posts that have no relevance to us.
Not only is this a quick way to lose trust with your fans, but you may also be running the risk of friends hitting that “Block” or (worse yet) the “Unfriend” button.
To combat this, you should only tag Pages that appear in the post and request permission from friends you want to include in the update.
#3. Not Creating Differentiation
Are you clearly articulating what sets your business apart from the competition? If not, you’re walking a dangerous line.
A tactic called “me-too marketing” is often employed as businesses look to the competition for what’s working on Facebook — and then mimic it on their own page.
Unfortunately, there are significant drawbacks to this type of marketing.
Standing out in a crowded online space is tough enough with the element of differentiation. If your marketing is cookie-cutter at best, you’re rendering your chances of standing out almost impossible.
I won’t deny that me-too marketing can work in certain situations, but it won’t give you a competitive advantage. Stop imitating what your competitors are doing & begin setting the tone on your own!
I use my brand colors, font & overall look & feel across all my social channels — including Facebook.
It streamlines my branding — creating a consistent consumer experience.
There’s no cookie-cutter marketing here!
Do you eat the same thing every day? Imagine having the same breakfast, lunch, and dinner for a month. Not something fun to think about. Now imagine, your favorite brand started sharing the same thing every day—the same image (or a similar version) with the same general text. You’d get bored of that pretty quickly, no?
One of the mistakes that many Facebook Page managers make is thinking that they can share blog posts or images. In reality, a successful page has a variety of different content.
We all want to get in front of as many of our fans as possible. That being said, there is a right and wrong way of getting in front of a larger audience. Posting too much can derail your path to getting in front of more fans and actually turn away followers that have had enough.
Instead of boosting a certain post’s reach by making it more engaging, many online professionals try to post more often to reach more people all together. That thought is not the solution. Facebook knows how to treat someone that behaves well and how to discipline someone that isn’t behaving.
I hope that this compilation will assist you in your Facebook marketing efforts. Should you have any questions, please do not hesitate to call hughesagency.ca today.
hughesagency.ca has compiled this article, and all of the reference links are listed below.