Marketing Tips and Tricks 2021
This article has been compiled to look at 2021 marketing. Use this article as a method of checking what you did in 2021 and what you can do in 2022. The reference links are at the bottom of the article.
Marketing Tips in 2021:
Do not start the year with an old dysfunctional website. Doing so would be like wearing an old unwashed uniform to your big first client meeting.
Users spend very little time on your site (about 45 seconds). So you don’t want to lose users because your site is not updated or user-friendly.
Due to the COVID pandemic, the use of mobile devices has sharply increased in 2020. Therefore, your website must be mobile-optimized.
It will make the user experience easy and convenient for customers. Time flies when you’re having fun or a good time, and that’s what you want for your users.
A mobile-optimized website will also help with Google’s “Core-Web-Vitals,” allowing your measure speed, visual stability, and responsiveness. In 2021 paying attention to these measurements will help your search rankings on Google as a result.
Remember, you want to be accessible to your customers on mobile and desktop. Most users will find you on mobile devices in 2021, so let’s make sure they enjoy the experience.
According to Google, users show that they prefer sites with an excellent page experience. It makes sense because who wants to spend hours struggling online, right?
Prioritizing user experience (UX) will mean visitors are likely to stay engaged on your company website rather than visit your competitors.
To help businesses measure the user experience of their website, Google rolled out a new set of metrics called “Core Web Vitals” that help measure website speed, responsiveness, and visual stability.
The best and most engaging content always answers your users’ questions. If users feel that they aren’t finding the answers to their questions, they’ll leave.
You want this content to either inform or add value to the users’ experience and ultimately help solve their problems.
Traditionally, businesses have used radio, tv, print, or other forms of media to boost their business’ exposure. However, the pandemic has affected the effectiveness of most of these platforms. Digital has been the least affected and has improved during the pandemic.
To lower costs and increase returns, businesses are allocating less to their traditional marketing strategies and more to their digital marketing strategies.
Doing this improves the business’ website traffic, and more traffic means more people finding you, which means more potential sales and profits in the long run.
6. Look for Opportunities to Diversify
Most marketing budgets today don’t allow businesses to pursue every distribution channel at once. Instead, you need to carefully select channels that will likely bring strong returns from your investment. So look for opportunities to diversify your strategy by first researching your audience. Identify niche sub-channels where you’re able to cut through the marketing noise, such as on YouTube, social media groups, etc. Then you can diversify your strategy, knowing the payoff will be worth the investment.
People look for recommendations from their peers to make purchase decisions. Your customers are a powerful resource to help you reach new audiences and drive conversions. To make the most of your brand advocates, create campaigns to incentivize them to spread your message. Create an online community or offer rewards for referrals, for example. You can also create a branded hashtag and encourage audiences to use it.
Audi once took advantage of a hashtag a fan-created on Twitter called #WantanR8. They surprised the Twitter user by letting her drive an R8 for a day, then used the hashtag to promote the vehicle and offer more free rides to Twitter fans.
Digital marketing strategies are constantly changing. Every year, we get to identify emerging trends based on user preferences. However, it’s safe to say that what worked two years ago is no longer valid, given how the economy, business landscape, customer needs, and social norms have changed.
With that said, let’s take a look at these strategies you’d want to incorporate into your digital marketing plan in 2021:
AIDA is a model utilized in marketing and advertising. The acronym stands for Awareness, Interest, Decision, and Action. A concept developed in 1898, AIDA covers the series of stages, or steps customers go through to arrive at a purchasing decision. In detail, they are as follows:
- Awareness: In this stage, you make customers aware of the brand, products, and services that you’re offering. Simply put, you’re letting people know that you have a potential solution to their problem. Again, awareness usually comes from advertising.
- Interest: General interest grows as prospective clients learn more about your product, including the benefits of using it and how the product fits within your current lifestyle. To make the most of this stage, ensure that information about your company is accessible to the customers you’re eyeing at all times.
- Decision: After being aware and developing an interest, potential clients connect with your product. Upon reaching this stage, they would’ve moved on from wanting your product to needing it.
- Action: Finally, customers decide to interact with you about your product or service. They’d either subscribe to your online mailing list, create an account on your website, subscribe to a trial version, or make a purchase from you.
A recent study by Cisco shows that videos will account for 82% of consumer traffic online this year. Further, 99% of video marketers say they intend to continue using video in the future as expenditure on digital video ads will breach the $12 billion mark by 2024. These figures tell us how video has become such a driving force for digital marketing — a trend that will remain in the coming years.
What’s excellent about integrating video, live video in particular, in your marketing strategy is that it’s interactive, thus promoting engagement from your audience. Customers have various options to participate. They can either call in or post a question for you to answer during the live session.
Branded and live videos are the most popular video marketing trends. Both are great ideas to incorporate in your digital marketing efforts as you continue to find fresh and exciting ways to keep your audience engaged.
While the SEO landscape looks very different from a few years back, it doesn’t mean that it’s any less critical, or worse, dead. If anything, SEO is more important than ever if you’re after getting your website indexed on major search engines, especially Google.
One thing’s for sure, trends concerning SEO continue to change over time, and the most significant challenge that these updates pose is knowing which of them are worth spending time on.
For instance, one area that Google focuses on is setting apart keyword search from search intent. So if you perform a search using terms such as “West Palm Beach Web Design,” you’d get results showing web design companies instead of “web design company in Florida,” which is likely to display job boards.
Does improving your current SEO techniques impact your SEO marketing as a whole? It signifies the need for you to segment queries that you want to rank for, and equally important, double your efforts when doing a competitor analysis.
With 3.5 billion users of mobile devices worldwide, having a mobile-friendly website is among the things you can’t afford to neglect in 2021. Whether you own an eCommerce store or rely on web traffic to grow brand awareness, understanding how consumers use mobile devices is necessary. That’s why you’ll need to evaluate your site and make it mobile-friendly if you haven’t already.
A mobile-friendly site reformats its content to show neatly on mobile devices. This way, you can make the most out of every conversion opportunity, with site visitors spending more time clicking and buying instead of sighing and complaining.
Still not convinced? How about losing one in every two prospective clients that visit your site? According to Google research about mobile brand experiences, over 60% of users won’t be inclined to purchase from you again because of a bad mobile experience.
Email is another marketing tool that has been around for years. But, like SEO, it’s not going anywhere just yet, maybe ever. In the past year, 78% of marketers reported increasing their sales operation and email engagement. This figure doesn’t come as a surprise, given that there are 3.9 billion users who send and receive emails daily.
If you’re into data, these email marketing statistics for 2020 may aptly demonstrate how powerful email can be:
- 80% of business professionals attest that email marketing increases customer retention. According to McKinsey, email is 40 times more effective at acquiring new clients than major social media sites.
- 73% of millennials prefer businesses to reach them via email.
- 59% of respondents attribute marketing emails to primary influencers when purchasing decisions.
- According to Campaign Monitor, segmenting email campaigns, one of the most accessible forms of email marketing, increases revenue by a whopping 760%.
We hope that his article has been a good reminder of all of the possibilities for marketing your business.
Article compiled by hughesagency.ca
Article reference links: