New Trends in Video Marketing 2021 – It’s Your Business
The Importance of Videos in Your Business Marketing Plan
Take the time and read the following article compilation. Links to the reference articles are given. No one can deny the importance or effectiveness of video marketing. With video marketing, you can target specific markets and languages.
If you’re running an online business, then you know just how important it is to keep up with the latest marketing trends. It allows you to stay a step ahead of your competitors.
In today’s digital age, consumers are watching more and more videos. So, to ensure you’re reaching your target audience as much as possible, video marketing should definitely have a place within your online marketing strategy.
But merely producing video after video isn’t enough. You also need to understand the what, the how, and the why of video marketing, including knowing about the current video trends.
If you’re looking to get up to speed on the top video trends, look no further. This article will present the top ten video marketing trends you need to know about in 2021.
Let’s get straight to it.
One of the most important video marketing trends pertains to its usage.
According to recent research, as many as 85 percent of businesses used video marketing in one way or another in 2020. This is a 24 percentage point increase from just four years earlier in 2016, during which just 61 percent of businesses used video for marketing.
Of the businesses that use video marketing in 2020, nearly all (99 percent) say they plan to continue doing so (Wyzowl, 2020).
That’s not all. More than nine in ten (92 percent) regard it as an “important” part of their overall marketing strategy, which is a testament to the effectiveness of video.
If you plan to jump on the latest video marketing trends, you need to know what marketers are producing videos for. Currently, the top video trends include explainer videos, which nearly three in four (72 percent) of marketers create, presentation videos (49 percent), testimonial videos (48 percent), and sales videos and video ads (42 percent each).
But just what type of videos are hot? By the looks of it, live streaming is set to be one of the most popular video marketing trends in 2021.
The numbers say it all—in 2021, the average US consumer will have an average of 9.5 video streaming apps installed on their mobile phones (PR Newswire, 2020).
Considering that users have, on average, around 80 apps installed on their phones. This means that more than ten percent of these apps are video streaming apps.
If you need further proof of this video marketing trend, let’s look at its growth figures. The latest statistics show that the global streaming market has been growing rapidly in recent years.
In 2020, the market was worth $161.37 billion, a whopping 55 percent year-over-year increase from its value of $104.11 billion in 2019 (What’s New in Publishing, 2020). Analysts predict the sector will continue to grow in 2021 and be one of the hottest video marketing trends of the year.
Live streaming aside, short-form videos will continue to trend as we enter 2021 (Design Shack, 2020).
This video marketing trend has been spurred by the recent launch of Instagram Reels in August 2020 and the continuous growth of TikTok.
There are a few rumors around Instagram’s plans to develop Reels further. These include possible monetization opportunities for content creators, enhanced video editing tools, an improved look, and the ability to sell products and services directly on Reels.
If these prove true, we can definitely expect to see greater adoption of Instagram Reels in 2021.
And who can forget TikTok? Not only has TikTok taken the social media world by storm, but the fastest-growing social media platform is also now on track to hit 1.2 billion average monthly active users in 2021.
To win at video marketing in 2021, short-form, fast-paced, and energetic videos are certainly among the most popular video marketing trends to focus on when planning your 2021 marketing campaign.
User-generated content plays a key role in marketing strategies, and video content is no exception to this. In fact, user-generated video content ranks among the top video marketing trends in 2021.
Its effectiveness in attracting users and keeping them engaged is clear. User-generated videos on YouTube receive up to ten times as many views as branded content. That’s not all: studies show that users who land on a site via UGC spend twice as much time on the site (Econsultancy, 2020).
User-generated video content also does a much better job of converting users into sales. The chances of these users arriving on an eCommerce site via a video UGC and carrying out a purchase are also 184 percent higher, and these users also spend 45 percent more.
This is particularly effective in industries that are heavily driven by user opinions, including travel and health, and beauty.
But whether or not your business operates in these industries, user-generated video content is definitely something you should be incorporating into your video marketing strategy in 2021.
5. Animated Explainer Videos
Animation has always been one of the most actionable marketing practices. Just remind of Mr. Clean — the mascot owned by Procter & Gamble. This animated hero first appeared on our screens in 1958. Over the decades, he still is one of the most memorable mascots in the cleaning goods industry. Mr. Clean is one of many examples of how animation can set a powerful brand image and stick to the customers’ hearts. With the constantly growing popularity of video social media giants like YouTube or TikTok, we cannot ignore trends in video marketing.
Among the main video marketing trends in 2021, we expect the growing popularity of animated explainer videos. Even today, many companies worldwide use animated videos to promote their products and services creatively, educate customers about how to use them, onboard new employees, and for dozens of other corporate and marketing purposes. We anticipate seeing even more benefits of animated explanatory videos for businesses across different industries. We like how Pipedrive has implemented it by hiring Explain Ninja to produce their short animated commercial.
Various video trends appear and vanish fast, and in the upcoming year, we will see the rise of 360-degree videos. Many companies use videos as a perfect tool for presenting their products and services. However, modern technologies offer us an even more immersive way to introduce products. Hence, there are 360-degree video experiences.
They create a feeling that customers try a product before purchasing it. 360-degree videos constitute a new visual experience for consumers that can help brands earn their loyalty. 98% of consumers say 360-degree videos are more exciting compared to other formats of videos. A great instance is a 360-degree video advertisement produced by Hong Kong Airlines. No doubt, this is one of the greatest examples of futuristic clips aligned with video advertising trends of 2021.
Another big video marketing trend rushing to us in 2021 is shoppable videos. They allow consumers to buy products right on the spot. These videos include a button leading viewers to a store where they can easily complete a purchase. Shoppable videos are mostly used on social media, becoming one of the biggest marketplaces on the web. This type of video content in 2021 is a must for every company.
People don’t need to search for the product manually after they watched your video ad. Instead, they can now click on the product in the video to be immediately re-directed to the landing page. Video marketing in 2021 is an impressive tool to boost your sales, and you should try it out.
8 The Instagram Video
Instagram may not be the biggest social network, but it surely is among those that consumers love the most. According to Wyzowl, there are 800 million monthly active users, 500 million are active daily, and 250 million users post Stories every day. Just think of the marketing potential in such a community! And marketers actually do – since 65% of them plan to post their videos on Instagram in 2021.
Apart from regular Stories and videos, Instagram has introduced its IGTV platform in 2018. The aim was to create an alternative to YouTube with its main feature – it supports videos up to 60 minutes. IGTV hasn’t started well, but with recent updates and added features (horizontal videos, appearing on regular Instagram feed), many expect its popularity will rise in 2021.
Video marketing can also help explain or demonstrate the product, its uses, and its benefits. Your prospective customers may not have the time to read long articles, and a video can make that transition, and it can be your salesperson! Should you need assistance developing a video for your business, don’t hesitate to contact hughesagency.ca today.
Article Compiled by hughesagency.ca
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