This article is a condensed version of our “Social Media Marketing, Secrets for the Local Business” book. Go here to download the free e-book.

Top Benefits Of Social Media Marketing.

• Increase in Communication.
• Boost Brand Awareness
• Become an Authority
• Learn About Your Customers/Prospects
• Target Your Market
• Improve Your SEO
• Save On Your Marketing Budget

What Businesses Should Use SMM?

• Businesses that find it hard to do traditional marketing should use SMM.
• If your company wants to learn about its clients, you should use SMM.
• Use SMM If you’re going to increase your brand awareness.

Social Media Sites to Consider:

• Facebook, general use.
• LinkedIn, business professionals
• Pinterest, for DIY
• Instagram, create a personal following
• YouTube, product, brand awareness, DIY
• Snapchat, better emotional connection with clients
• Flickr, photo sharing

SMM Tips:

• Make a plan.
• Post Valuable Information Regularly
• Consistent Branding is Essential
• Share Links
• Monitor Competitors
• Measure Results

Conclusion:

Social media marketing holds many benefits for any business owner, not the least of which is that it can open the business up to new customers and increase profits. And there are many social media platforms to choose from. But breaking them down, understanding that each has different benefits to offer, and is best suited to certain types of content can help a business owner make a much better-informed choice as to what network will work best for them. And once a business owner gets started on one social media platform, they may find it’s not long before they venture out to other platforms and start sharing as much as possible.

Should you need help in the development of a Social Media Marketing plan, give RapidPage a call today.

Written by Nicholas Hughes