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The Role Of Video Marketing And Why Do Marketers Emphasize It?


Video marketing is so critical to your overall web marketing strategy. Therefore, we compiled the following articles that discuss videos the role of videos in their marketing strategy.

The Role Of Video Marketing And Why Do Marketers Emphasize It?

[1]To thrive, companies need many things: visionary leadership, a compelling offering, exceptional service, and much more. But in today’s noisy marketing landscape, what your brand needs is a story.

Stories make for better marketing because they elicit emotion. They can influence who we trust, play on our nostalgia, and help us make sense of complex information. A great story can communicate the natural character in less than three minutes, and clever stories can help you become incredibly persuasive.

Why Use Video Marketing?

Video is critical to your content strategy because it’s snack-sized, memorable, and measurable. These aren’t just the components that make it perfect for your audience who crave short, engaging pieces, but they’re also the features that make a video every marketer’s dream format.

Because it’s primarily visual, you can use video to teach complex concepts and make things more straightforward for your audience. For example, share stories about your customers and to inspire marketing-specific actions (things like demos, trials, subscriptions, and more).

But beyond video’s unique ability to convert like no other, the medium has become especially valuable to data-driven marketers. This is because you can track and measure audience engagement for video in a significant way.

You can tie your videos directly to the deals they’re helping to influence, and you can see which assets are resonating based on content engagement analytics. This is the reporting that marketing desperately needs to identify their most engaged leads faster and prove the value of game-changing initiatives.

10 Video Marketing Benefits to Power Your Business

Apart from being a rich, visual medium, there are a lot of perks to making online video marketing part of your digital strategy.

Simply put, the numbers tell a compelling story. These video marketing statistics highlight precisely why so many companies in industries across the B2B and B2C spectrum are taking advantage of this medium—and why video marketing should be part of your business, too.

1. Grow Revenue

According to research from Aberdeen Group, marketers who use video are growing company revenue 49% faster year-over-year than those who don’t.

2. Influence Buying Decisions

A whopping 90% of customers say that product video helps them make buying decisions, says Forbes, and 64% say that watching a video makes them more likely to buy, according to Animoto.

Plus, 97% of marketers say that video has helped increase user understanding of their product or service, according to HubSpot.

3. Give the People What They Want

From brands, people prefer video content over emails, newsletters, social images, social videos, blog posts, and downloadable content (like PDFs), according to data from HubSpot.

When they’re considering buying something and want to research their options, consumers use various methods. Some of the top tactics include using a search engine, visiting a company or product’s official website, looking at review websites, and watching videos. Video could easily be incorporated into every one of those places, giving your brand a better chance of convincing the consumer.

4. Rank Higher in Search

Video can help improve your website’s ranking on search engine results pages (SERPs). The amount of time on your page after arriving from a Google search can impact how high you appear in results. Known as dwell time, this is an important Google ranking factor, according to Backlinko.

According to HubSpot, video is an incredibly effective way to bump up this metric, with 80% of marketers saying that video has increased dwell time on their sites.

But you don’t have to take their word for it. The average internet user spends 88% more time on a website that contains video, according to data from Mist Media. And, on average, websites that include video have a two-minute longer dwell time than those that don’t, says HighIQ.

Websites that use video effectively increase their likelihood of being ranked on the first page of Google results by as much as 53 times, as stated in research from Forrester.

Finally, 55% of search results for keyword searches in the U.S. contain at least one video, as reported by Search Metrics. So, apart from the increase in time spent on your site, simply having a video increases your chances of appearing in the SERPs and can make you a more desirable click.

5. Increase Traffic

According to research from Aberdeen Group, video users enjoy 41% more web traffic from search than non-users.

[2]Why Video?

Video is a versatile and engaging content format that gives us a real-life picture of what is going on and is easy to share across multiple platforms. Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels.

Video is also very accessible to anyone with internet access, both to watch and to produce. While there is certainly a trend towards higher quality video on a professional level, anyone can hop onto their laptop and create their video in under an hour.

5 [3]Stats that Prove Marketers Need Video

1. Informing and Educating

97% of marketers claim that videos help customers understand products. (Hubspot)

For the most part, marketers today are no longer taking a pitching type of approach – the reason? There’s too much choice out there. Consumers and businesses don’t” need to be sold to; instead, they’re doing a quick internet search to find the best product in their neighbourhood or even in the world where they’ll proceed to order it online.

To this end, marketers in many fields (perhaps not all) need to approach audiences with a value-based offer instead of a” “sale,” And videos excel at giving customers an up-close look at a product, service, or even an influencer or teacher.

2. Search Engine Optimization

Over 80% of all traffic will consist of video by 2021. (Cisco)

Search engines love videos because they see them as high-quality content. SEO means incorporating the right keywords, a solid meta description, and a strong title into your video meta tags.

3. Staying Competitive

81 % of businesses are now using video for marketing. (Hubspot)

Videos are fantastic for getting all sorts of messages out there. If we think in terms of practicality, a short, unique explainer video can make a world of difference when it comes to educating people on the ins and outs of your particular product. You can easily catch people’s attention and hold it while they’re entertained by storytelling and specific media types.

Depending on how it matches your product, you may want to use an animated or illustrated explainer video to stand out from the crowd (and not come across as too in-your-face).

4. Getting Personal

Live video will account for 13 % of traffic by 2021. (Cisco)

Ever wanted to check out Facebook Live or Instagram stories? If you’re in a digital marketing career or heading in that direction, you’ll need to learn how to create introductory videos and optimize them.

Instagram Stories and Snapchat are both fantastic for offering people intimate glimpses or short, personal glances of what you’re up to, and they are so great for creative tools. The exciting thing about these videos is that they’re only up for 24-hours, so that creates more of a real-time feel. It also allows marketers to develop ads that are focused on time-sensitive promotions.

  • Real-time, ephemeral content is excellent for:
  • Offering a feel of face-to-face interaction
  • Building brand trust
  • Offering audiences casual, interesting updates (e.g., behind the scenes)

5. Boosting Conversions

90% of consumers claim a video will help them make a purchasing decision. (Social Media Today)

Wyzowl claims that 74% of people who get an opportunity to see a product in action via an explainer video will buy it. And landing pages are great places to place videos, too. — supposedly boosting conversion rates by up to 80% (be sure to keep autoplay off so as not to scare the customer away with loud noises).

Another reason why video is great for conversions on websites because they keep people around for long enough to look around on the site. This is especially true for those who aren’t big readers (a good rule of thumb is to assume that people’s eyes could be tired from looking at a screen all day). So supposedly, people watching a video stick around for two whole minutes longer if there’s a video.


Video is decisive for your marketing efforts. If you need assistance, do not hesitate to call today.

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