Tips to Get Viral on Social Media 2021
Social Media Marketing Tips – 2021
No matter what you do, it will take time or money. Here are some techniques/tips to make your journey into Social Media Marketing easier. We have compiled these articles to help you and reduce your research time!
The rapid growth of social media platforms over the past several years has led to significant changes in the way influencers communicate with their respective audiences. Politicians, businesses, athletes, and artists use platforms like Facebook, Twitter, and Instagram to share new ideas, sell new products, and promote their brand. These applications have also made it substantially easier to develop a following by going viral AKA the holy grail for brands the world over.
Take, for instance, the app HQ Trivia. HQ is a trivia quiz show that comes on at 3 p.m. and 9 p.m. ET everyday and offers contestants a chance to win cash prizes for answering 12 questions correctly. Over the course of several months, HQ was able to attract hundreds of thousands players everyday, with very little traditional marketing. Going viral on social media is a great way to boost your brand presence and attract new customers quickly, but it’s not easy.
I spoke to Joseph Ayoub, the founder and CEO of the digital marketing firm Creaze, about the best ways to take your brand viral in 2018. Ayoub has experience scaling brands and working with some of the largest influencers in this space. Here are his 7 tips for going viral on social media.
Entrepreneurs and content creators wait for that moment when their videos go viral. But going viral isn’t just a stroke of luck. It requires persistence and a few other key things to receive that extra boost to get the virality you want. To boost your chances of going viral, keep these tips in mind.
Try your luck on every social media platform you can think of. Post your video on Facebook, Instagram, Snapchat, TikTok, and YouTube. Different content goes viral on different platforms, so you never know when and how it will take off. Make sure your content is easily shareable.
Make your content relatable and relevant
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Your video should be relatable. Speak like you mean it, but don’t sound scripted. You’ll get views if people find your content relatable, and what makes it relatable is your authenticity. Most people don’t believe overproduced content.
Don’t overthink content choices. Discover your audience’s pain points. Share your experiences and tell your story.
We always hear people should strive to be themselves, whether they are in social media or not. Show the world what you’re doing and experiencing. Don’t try to be someone you’re not. Try to:
- Elicit emotions. Videos go viral when they elicit emotions. Your story, facial expressions, body language, and gestures build the mood and stir up a wide range of emotions. Make sure you stay connected to the story as you tell it to your audience and engage your whole self in the storytelling.
- Challenge yourself as a storyteller. To tell better stories, try telling them in a way you haven’t before. Push yourself in a way that you haven’t.
- Talk to people. Discuss ideas so you can gather more relatable experiences.
- Tell stories. Share stories about your brand, your products. Captivate your audience. To do that, you need to set your target audience.
Think about the audience you’re targeting as you create your content. Who are your potential customers? To whom will you address your stories? Finding the right audience is crucial if you like your stories to be authentic and relatable to them.
Evaluate yourself. What are your strengths and weaknesses? What are the skills you need to develop? Will you learn more if you do everything yourself? Or will you benefit from learning from someone who can help you achieve growth?
Take a step back to chill for a while. Think about what you want to do with your work life, and consider your life decisions. Do you want to be in a corporate world? Do you want a new environment?
Think about what you like to do. There’s nothing wrong with that! Rinse and repeat.
Follow influencers of the specific niche you like. If you like startups, follow influencers who are big in those fields.
Follow entrepreneurs and look at what they’re doing. If you like fashion, look for people who are known in that industry. Read their stories. That’s how you learn what works in your niche.
Dip your toe in the water. Just start telling your story, but don’t try to come across as someone you’re not.
Don’t aim to be the top creator. Learn from others first. Look for someone you like to get ideas or moves from. That could be someone who influences you in your field or industry. Imitate what they’re doing. Use their success stories and pain points as your inspiration.
But don’t steal their ideas–don’t copy everything they do. Understand why they do what they do. And that will make you successful in the long run.
It’s fascinating to see where social media is going. Just think about LinkedIn these days. Everyone’s talking about it. TikTok also has taken the world by storm. Gaming is ubiquitous. E-sports is at its height, as well as Fortnite.
How you approach social media now should be an extension of yourself–an extension of who you are. Again: Don’t try to be something or someone you’re not. Don’t try to hack the algorithm. Just show up as your true authentic self and watch what happens.
What Does It Mean To Go Viral?
There is a lot we can learn about how to go viral on social media simply by watching real-life viruses.
At the time of writing this, COVID-19 has ravished the entire world. Most countries have their borders closed and small businesses are forced to remain closed indefinitely.
The virus spread with lightning speed, starting on one end of the globe and working its way to the other.
What started out as a fluke accident, a novel virus that had once never existed, the Coronavirus soon became a global phenomenon.
And that’s kinda how viral content works, too.
Great content starts out as a tiny idea, a novel Instagram post or a quirky tweet. With a few trending hashtags, your content makes it to your target audience.
And then boom. You see it everywhere.
While you have no control over whether or not an internet user shares your content, you can achieve viral success if you first understand how viral content spreads and why.
And when it comes to viruses, there are 3 things you need to know:
- Stickiness – how long something sticks with someone
- Contagiousness – how easily people share things with others
- Medium – how many people there are, and how closely they are packed together
In this post, I’m going to break down what makes things go viral and how to launch your own viral marketing campaign. By the end, you will be able to develop your own content strategy that is sure to earn you social shares the world over.
As a content marketer, trying to figure out how to create content that your audience will share can be quite a challenge.
Before we can look ahead, it’s useful to look at past behavior trends.
An article by Noah Kagan and Buzzsumo presented stats based on the analysis of over 100 million articles.
- Long-form content gets more social shares than short-form content. Long-form articles contain more information and insights, providing a more wholesome read than short-form articles.
- Having at least one image in your post leads to more Facebook & Twitter shares. An image helps break up a wall of text, creating visual interest and reduce reader fatigue.
- People love to share lists and infographics. Having lots of info in easily-digestible formats is a good way to make your content understood at a glance.
- People tend to share content that looks trustworthy. Readers want to know that the content they’re consuming comes from a credible source, so that it also reflects well on them when they share it.
- Getting one extra influencer to share your article has a multiplier effect. If something is worth sharing, it’s definitely worth sharing again.
Even if you create amazing visual content, it may still fall flat on its face in the world of social media.
That’s because certain types of content have more viral potential than others. Historically, social sharing comes down to just a few main types of content:
- 72% of users are likely to share news stories
- 66% are likely to share humorous stories
- 40% of users are likely to share opinion pieces
- 34% of users are likely to share how-to posts
And judging from the way things went down in the 2016 US presidential elections, it seems like your greatest chance of going viral on any given social media platform is by sharing a political meme.