Website Marketing Strategies to Get More Customers
As a small business, the command denominator is the same, how to get more customers! We have compiled these articles from experts to help you develop your strategies to achieve these goals. We have listed all of the reference articles at the bottom of the article.
Sales have dropped, and traffic is slowly dwindling. It looks like you might have a problem with your hands.
Does it sound like you might need help with your website marketing strategy?
Your website is one of your most important marketing tools today. The more you promote your website, the more clicks from potential customers can come your way.
With over 1.8 billion websites, including your competition, you’ll need a game plan to get the most results from your website marketing strategy.
Let’s get started. Here are 30 proven website marketing strategies to help you get more customers today.
Having a strong SEO presence online isn’t an option anymore; you either fight for Google’s first-page ranking, or you’re doomed to obscurity (aka the second page).
When most people hear the word SEO, they start to overthink SEO complexities and might even think that it’s only for trained experts.
That’s where they’re wrong. At its core, SEO isn’t complicated. It just takes consistency, a sound strategy, and time. You can’t tighten up your website’s SEO in one day and expect results in the next.
Whether you’re an expert or beginner, here are some helpful facts to get you up to speed with SEO.
You also have the option of learning from SEO experts like Neil Patel, Brian Dean from Backlinko, and Rand Fishkin or skip the learning curve and hire an SEO specialist to optimize your website.
But here are some simple tips you can use on your own to improve your website’s SEO:
- Optimize Your Images for SEO: Use High-Quality Images with specific or relevant keywords in the file name or ALT Text.
- Keywords Everywhere: Add specific keywords on each website page or URL
- Check Your Website URL: Ensure that your website URL is your (brand) name, so it’s easier for people to find you
- Optimize Your Website Pages: Write detailed and keyword-heavy meta titles and descriptions for your website or blog articles.
- Add Keywords To Your Content: Whether it’s a video, blog, or your about page, ensure that you add industry-specific keywords so Google knows what your content is about, helping your ranking online and make it easy for people to find.
If you haven’t done it already, you should claim your business on Google My Business.
Google’s business feature includes showing essential information people need to know about your business on Google Maps, Search, Mobile, and other Google properties.
You can also add your contact details and website so that potential customers can find everything they need to know about you on the first search.
You’ve probably heard this a thousand times, but having a blog is a great way to promote your website and increase your brand’s online presence.
Brands who blog receive 97% more links to their website. That means other brands or bloggers can referencing your products and articles to their audience, expanding your online reach. Add that to the fact that 57% of marketers say they’ve gained customers specifically through blogging.
At Wishpond, we practice what we preach. Our marketing blog receives more than 200,000 views a month, and traffic from our blog helps convert readers into paying customers. This is partial since 95% of B2B buyers see content as a primary factor in determining a company’s trustworthiness when evaluating its products and services.
Over a billion hours of YouTube content is consumed each day. So you might not be surprised when I tell you that Youtube is the second largest search engine on the internet right now.
Youtube isn’t just a platform to post videos. And it’s also a great way to promote your blog, products and earn credibility with potential customers. In fact, 73% of consumers are more likely to purchase after watching a video.
Unlike other social media platforms, YouTube videos have a longer shelf life because their growth isn’t solely dependant on instant engagement, but over time because they’re available to people via search.
If you’re thinking about growing a YouTube channel, check out these 18 Powerful Ways to Grow Your YouTube Channel Today.
In 2017 Statista reported over 3.7 million email users, and that number is set to grow to 4.3 billion users by 2022 (Statista, 2019).
That’s half of the world’s population.
And emails aren’t just limited to welcoming your new customers. They can also help push customers to your website with promotions, deals, discounts, and contests.
Email marketing is now the norm, so much so that Oberlo’s Email Marketing Stats found that some subscribers want to get an email from their favorite brands, deals, and all.
6. Invest in Web Design
We don’t often think about web design as a marketing tactic, but it influences the amount of time and attention a user will spend on your page. Your website is the center of all your digital marketing efforts, so if your page is not clean, easy to read, and interesting, it won’t matter how much time you put into strategy development – you’re still going to lose customers. If you don’t have the design skills to do it yourself, then it’s worth hiring someone to create a modern, attention-grabbing, and mobile-friendly website.
With an affiliate program, people who believe in your company can share your information and grow your market on a commission-based platform. An affiliate or associate program doesn’t make sense for every business. However, if you use these, you can quickly see your marketing efforts improve without needing to do much yourself.
If you’re not an expert in digital and internet marketing, ask someone who is. There are hundreds of internet marketing coaches and consultants available to you, many of whom can consult about what you should change to see success. For small business owners who need to focus on other business systems, a coach or consultant can be extremely helpful.
Work with a public relations professional to get your business into articles and news stories on topics related to what you do. It will not only help establish you as a trusted expert, but it will introduce your business to an even broader base of people. You can also sign up for free services that connect you with writers looking for sources, such as Help a Reporter Out.
When you use online press releases, you’re getting your information out there in a formal setting. This allows newspapers, blogs, or other media sources to see your information and write posts about your company without you needing to put in the effort to connect and claim a story.
People love contests and giveaways. Anytime you can encourage promotion from your customers in exchange for a free product or service, you will usually see a surge in purchases or connections.
12. Promote your website on social media networks
Now that you have a constant flow of content being generated, the next step is to promote your website on different social networks.
Your first action is to create business pages in the social networks that are relevant to your business.
These are the networks that your potential customers might be using. The most common suspects are Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
Next, make sure that your business pages are properly configured, and all information is properly filled in.
Link your website and social media pages
Then, add links to your social pages on your website (in the footer) and add the relevant schema (this will help search engines associate your website and the business pages).
Having a business page with no followers does not provide any benefits to your business.
It would help if you spent some time finding and connecting with people who might be interested in your business and influencers in your niche.
Social media success is based on the quality of your postings. It would help if you fetched your social media network’s high-quality content regularly. That’s the best way to get the attention of users and create an audience for your brand.
A good way to start is to create a social media calendar (the same way you did with step 4 above) and specify what type of content to publish and when.
As soon as you get started with SEO and social media marketing, you’ll realize one thing. It takes time for SEO to work and get to a decent number of followers on social media organically.
This means that if you want results faster, you need to add one more ingredient to your website marketing, which is paid to advertise.
With paid advertising, you can get targeted traffic fast and start making sales or conversions.
There are various advertising platforms you can use, but the most common are:
Google Ads – Target people based on the search terms they use on Google or show your ads on other Google properties (YouTube, Gmail) and websites that participate in Google AdSense.
Facebook Paid Ads – Promote your Facebook page, social media postings, or ads to people using Facebook, Instagram, or Facebook messenger.
Both methods are very effective, but you should be careful not to waste a lot of money on advertising without a return. Better start with a low budget and measure your campaigns’ effectiveness and add more money as long as there is a positive ROI.
14. Go After Referral Traffic
Rather than trying to persuade other sites to link back to you (a tedious and time-intensive process), create content that begs to be linked to.
When Larry wrote about the kick in the proverbial teeth that eBay took from Google’s Panda update, we managed to secure a link from Ars Technica in the Editor’s Pick section alongside The New York Times’ links National Geographic. Not too shabby – and neither was the resulting spike in referral traffic.
LinkedIn has become much more than a means of finding another job. The world’s largest professional social network is now a valuable publishing platform in its own right, which means you should regularly post content to LinkedIn. Doing so can boost traffic to your site and increase your profile within your industry – especially if you have a moderate to large following.
The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Even if you have a basic website, you still need to ensure that it is accessible and comfortably viewable across various devices, including smaller smartphones.
You probably visit at least a few sites relevant to your business regularly, so why not join the conversation? Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site. Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites.
There is no right or absolute way of marketing. Just don’t stop trying. If you get stuck or need someone to talk to, please call hughesagency.ca today.
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