Why YouTube Videos Don’t Get Clicked
Here is an excellent set of compiled articles to help you understand why your videos are not getting clicks!
Getting more views. No matter how well-executed a video is, it doesn’t matter if the video does not get watched. Customers will not see your pitch, and you will not reach a larger audience unless they click and watch it in the first place. In this article, we’ll dive into five reasons why your videos may be struggling to get views.
CTR refers to the Click-Through-Rate of your video. To understand click-through rate, we must look at the meaning of two terms: impressions and clicks. Impressions are the number of times a user sees your content on the platform. Clicks are the number of views on your video gained from this impression. To get your click-through rate, you need to divide your clicks with your impressions and multiply by 100:
What does a low CTR mean? It means that YouTube has pushed your video to different places on the platform, but viewers are not clicking through to watch the video. A low CTR can be an indication of any of the following:
- Misleading content
- Uninteresting content
- Ineffective Title
- Ineffective Thumbnail
Whatever the case may be, the audience has seen the thumbnail/title but chose not to watch the video. Since the goal of any platform is to encourage users to spend more time on it, YouTube will suggest your video less as a response. Eventually, the video will receive less exposure and lessen the chances of a passerby on the platform viewing it.
So, how to increase your click-through rates? You could do a few things first, focusing on the parts the customer will see – thumbnail and title.
You can test various thumbnails for your content to determine what works best with your audience. Include enticing visuals, colours and maybe even text to make it stand out. As for the title, make sure that it includes the main keywords that your audience is searching for and the questions your video content answers. In the competitive world of video, your title also has to be with a unique value point, a hook, cause an emotional response or peak curiosity.
So, people are finally watching your video. But it doesn’t mean that’s enough for YouTube to promote it. Audience Retention is another significant factor that YouTube looks at to determine whether or not your video is of high enough quality. Audience Retention is a critical aspect of a video; here are some reasons why your content may be having low audience retention:
- Misleading title
- Misleading thumbnail
- Offensive content which causes viewers to leave
- Lack of cohesiveness in the video
- Poor introduction and organization in the video
- Repetitive content
Similar to a low CTR, many factors cause the audience to leave your video early. YouTube tracks each video’s Average View Duration to determine or not your video deserves to be promoted. If the video has low AR in comparison to others within a similar genre, YouTube has no reason to upgrade it in the first place.
What can you do to improve your audience retention? First, make sure your content is authentic, original, relevant and that it hits the nail on the head when it comes to solutions to the problem your audience is having. When your content consistently adds value to your viewer’s life, they are likely to watch your content more and longer.
In addition to your well-written content, it also has to be executed well. Higher quality video, with good lighting and editing, will keep the attention of the viewer longer.
The human connection is a crucial ingredient to a successful video, but it can be challenging to convey through the screen. If you do a simple search for any topic, you can see numerous videos answer the same question. The reason for success lies in the way the creator presents the issues. Once a human connection is established, the creator relies on the trust between them and the audience to grow their fanbase. Credibility is built from that connection rather than from their educational background or experience.
Aside from being a solid differentiating factor, a human connection in a video can add many positive elements to an otherwise dull video: friendliness, personality, familiarity, humour, sympathy. All of these things contribute to an engaging video and help with increasing Watchtime, CTR, and Audience Retention. Conversely, a robotic delivery, lack of emotion and failure to connect will leave the audience bored and unlikely to watch more. So make sure to be authentic, relatable and interactive when producing your content.
Consistency in videos leads to a consistent viewership. Whether the viewer watches your video for the first time or is a return viewer, being consistent in your content will help your brand grow. In addition, if the viewer likes your video and how it is delivered, they might be looking for more similar content from you in the future or right away. From a video marketing perspective, consistency refers to two things:
This refers to the topics discussed from video to video. As mentioned earlier, if your case isn’t consistent, viewers are confused by your videos. For example, they may have followed you based on the expert financial advice you gave in a video, but your newest video talks about living a healthy lifestyle. This inconsistency makes it difficult to accumulate a strong fanbase since the topics keep changing. It doesn’t mean you need to keep making the same video repeatedly, but the genre and subject should still be related to one another. Deliver what people came to your channel in the first place, and consistency will not be an issue.
Upload schedule is a pain that all players on the video platform deal with day in and out. However, a consistent uploading schedule is so crucial because it builds a habit out of your audience. Through the use of repetition, you leave a lasting impression on your audience. The next time your video is scheduled to be published, they instinctively expect it and will be more likely to watch it immediately. And as platforms want to increase session time, they will promote the video more if there is an initial positive response.
In short, make clear what your expertise is, what value you offer your viewers, and how often you can deliver the content.
The audience plays an essential role in the continued growth of your channel. Multiple audience segments are when, due to the diverse nature of your videos, you develop various audiences, all following you for different reasons. As a result, depending on what type of video you create, the views on each video can differ drastically.
Similar to the example given above regarding a consistent topic, developing a consistent audience can prevent the fragmentation of your viewers. Your viewers tune in for a specific topic or genre, so try your best to cater to their needs. Otherwise, YouTube will also notice the conflicting views across the videos and promote your channel less.
However, it is possible to get away with this issue in cases where the channel is based on a strong personality. For example, creators who are leaders on YouTube have successfully melted their segmented audience using their characters. Because of their screen presence, lovable personality, and entertaining content delivery, these creators do not worry about tackling various topics; the viewership generally stays consistent.
You are not making content for your audience
This tip is tied to consistency but has more to do with what your audience wants.
A YouTube channel only grows when people visit that channel to watch videos that they are interested in. And once you start uploading videos, you will begin to build an audience. Even if that audience is only 5 or 15 people at first, you need to start somewhere. If those 5 to 15 people watch your new videos consistently, your channel’s videos will be shown to more people with similar interests.
Now, suppose you are not making videos for your audience. In that case, this means those viewers and subscribers won’t be interested in watching any more of your videos as there is nothing catered to them.
Practically, this could mean you have a channel reviewing laptops, but you also have an interest in Formula 1 races and review the driver’s performances. Of course, both are reviews you’re interested in, but the viewers interested in laptops may not be interested in Formula 1 (especially since 2014) and vice versa.
This then results in no clicks on your videos, and it therefore underperforms.
Too many people are just throwing videos out there and hoping for millions of views. And unfortunately, that just will not cut it as a feasible plan for getting views and growing on YouTube. Not unless you already have a million+ subscribers and a community that’s willing to do the sharing for you. You probably do not have, and even then, YouTube optimization can take those videos that extra step further.
So, if keywords, tagging, custom thumbnails, targeting, search volume, channel design, SEO, etc., all sound foreign to you and you’re not taking any action in that direction, well, then I have some good news. You can get many more views by just implementing all of these things.
Most successful YouTubers still implement these things, even those with multimillion sub counts and billions of views. It’s that important.
And this isn’t only relevant for getting found in search results. Optimizing videos also helps vlogs and more entertainment-based topics increase their reach. You need to focus on a few keywords/phrases for it to take its full effect.
Are viewers leaving your videos after only a few seconds, even though your videos are a couple of minutes long? Is watch time hard to come by, and viewers hardly stick around to the middle, let alone the end of your videos? This means your audience retention rate is low, which harms your channel for two reasons.
Firstly, YouTube’s algorithm favours watch time and channels that can hold the viewers’ attention longer. And secondly, if your viewers can’t sit through an entire video (or at least the main parts of it), they’re probably not going to be interested in subscribing or watching any of your other videos.
How to Improve Your YouTube Video Views
This is where your keyword research will come into play. A descriptive and exciting title will do two things: provide keywords for the algorithm to sort for relevancy purposes and attract users and inform them about what the video is about. You can use typical SEO methods like keyword planners or other keyword research tools to conduct keyword research.
The video description can better inform the search engines and users just what exactly your video is about. This will help increase the click-through rate and thus the views, as users will know what to expect in your video.
Try to both stand out and remain generic; you should capture interest while still ranking for short-tail keywords. Entice users above the fold with your descriptions and optimize them correctly for the YouTube search engine as you would with a standard SEO meta description.
YouTube video tags further help distinguish your video content and allow the algorithm to understand what users will view when they see your video. These, along with your description and title, should reflect the core of what your video is about. Think short-tail SEO again.
Captions or transcripts of your videos have been heavily debated about their ability to increase your YouTube ranking. However, closed captions can help get more YouTube views as they cater to international audiences and the disabled.
Ranking well for YouTube’s organic results can increase your views immensely and provide a sustainable method of viewership traffic. However, buying YouTube views may offer a quick boost in pictures. Still, it’s not a good long-term solution as behavioural analytics are more significant ranking factors in the eyes of YouTube’s algorithms.
The content in your video is the most critical factor in deciding just how many views it will get. In addition, good content will result in better behavioural analytics that YouTube’s algorithm will recognize and reward your video with better organic search positioning.
Your video content should provide value to the viewer, whether it’s teaching them how to do or understand something or simply keeping them engaged and entertained. When users find your content valuable, they’ll return for more and increase your other future video content views.
Create videos that you would yourself watch. Don’t be cute, clever or try to be funny. If you are funny, then take advantage of that! you
Articles compiled by hughesagency.ca
Article reference links:
- https://www.vireovideo.com/how-to-increase-video-views/ ↑
- https://outofthe925.com/why-your-youtube-videos-are-not-getting-views/ ↑
- https://unamo.com/blog/social/21-tips-on-how-to-get-more-views-on-youtube-for-free ↑